Marketing Campaign Manager

Marketing Campaign Manager Versova, Andheri West, Mumbai | Full-Time About QubeHealth QubeHealth is building India’s healthcare payments infrastructure. Through the QubeCredit App, employees of partnered organisations can pay for healthcare expenses across India using flexible No-Cost EMI options, cashback benefits, and healthcare financing solutions. Today, QubeHealth works with: • 270+ leading employers across India • 11,000+ hospitals, clinics, and healthcare providers • 600+ healthcare brands Backed by prominent investors including Inflexion Point Ventures, Keiretsu Forum, Axiomatic Ventures, and strategic angel investors, QubeHealth is scaling rapidly to transform how Indians pay for healthcare.

About the Role We are looking for a highly execution-focused Marketing Campaign Manager to drive user engagement, retention, and transaction growth across QubeHealth’s user base. This is a B2B2C growth marketing role where you will create and manage automated campaigns across multiple communication channels, including WhatsApp, Push Notifications, Email, and SMS. You will work closely with Product, Customer Success, Data, and Design teams to execute data-driven campaigns that improve app adoption, increase transactions, and optimise user journeys.

Key Responsibilities • Plan and execute multi-channel campaigns across WhatsApp, Email, SMS, and Push Notifications • Create automated user journeys and lifecycle campaigns • Manage campaign segmentation based on user behaviour, engagement, and transaction activity • Drive user activation, retention, repeat transactions, and engagement metrics • Analyse campaign performance and generate actionable insights • Track metrics such as open rates, CTRs, conversions, transactions, and engagement trends • Work closely with Product, Design, Data, and Customer Success teams for campaign execution • Improve campaign performance through experimentation, A/B testing, and optimisation • Maintain CRM hygiene and improve deliverability and engagement quality Requirements • 2.5+ years of experience in Growth Marketing / CRM Marketing / Marketing Automation • Hands-on experience with platforms such as WebEngage, Gupshup, HubSpot, MoEngage, CleverTap, or similar tools • Strong understanding of WhatsApp, Email, Push Notification, and SMS marketing • Analytical mindset with strong reporting and campaign analysis skills • Ability to independently manage campaign execution end-to-end • Strong communication and stakeholder management skills • Prior experience in B2B2C, fintech, healthcare, or consumer-tech environments is a plus Why Join QubeHealth? • Work on high-scale user engagement campaigns impacting millions of healthcare journeys • Opportunity to build growth systems and automation frameworks from the ground up • High ownership and cross-functional exposure • Fast-growing fintech + healthcare startup environment • Opportunity to work closely with leadership and product teams To know more: www.qubehealth.com LinkedIn: QubeHealth Instagram: @qubehealth