Marketing Lead

Job Description \n Senior Marketing Manager/Marketing Lead \n Up to £70-80K plus Bonus \n Leicester (Hybrid) \n Ready to lead overall marketing and drive real commercial growth? \n A growing UK technology business is looking for an experienced Marketer to lead its digital marketing function and drive B2B lead generation across digital, brand/product marketing, paid social, email and content. \n Our client operates across VoIP, business broadband, cloud communications and emerging AI technology, including AI-powered phone systems and voice agents. \n This is a senior, hands-on leadership role with full ownership of digital marketing strategy, campaigns, budget and team performance. \n What you'll do \n \n Own and deliver the overall digital marketing and demand-generation strategy \n Lead a team across marketing \n Demand generation activities including events, PR, and other GTM techniques \n Develop go-to-market campaigns for new AI and technology products \n Manage and optimise Google Ads, Microsoft Ads, LinkedIn and Meta \n Develop email marketing, lead nurturing and ABM activity \n Drive website CRO, landing pages and A/B testing \n Analyse performance, ROI and pipeline \n Manage digital marketing budgets and external agencies where required \n Identify new opportunities across emerging areas such as GEO, AEO and AI search \n Mentor and develop team members while driving best practice \n \n What we're looking for \n You'll have 7+ years' digital marketing and demand-generation experience, ideally within B2B technology, SaaS, telecoms or an agency environment, with previous experience leading a team or managing marketing resources. \n You'll bring: \n \n Strong strategic and hands-on GTM/acquisition marketing experience \n Proven SEO and PPC expertise \n Experience with Google Ads, LinkedIn and Meta \n Strong knowledge of B2B lead generation, ABM and marketing funnels \n Experience with CRM and marketing automation platforms (HubSpot) \n Strong analytical and reporting skills \n Experience managing budgets and measuring ROI \n Excellent communication, presentation and leadership skills \n A commercially focused, data-driven approach \n \n *Rates depend on experience and client requirements