Marketing Automation Specialist

Overview

As Marketing Automation Specialist, you will design, build, test, deploy, and report on global and regional communications using a modern marketing tech stack. You’ll lead hands-on campaigns in Salesforce Marketing Cloud to reach small business users worldwide, driving efficiency and improving delivery maturity. You’ll refine templates, document processes, and share insights while collaborating with regional marketers on quarterly plans.

This role combines technical execution with cross-functional partnership to deliver tailored experiences at scale.

Responsibilities

• Hands-on campaign creation and deployment using Salesforce Marketing Cloud and in-product messaging tools
• Build dynamic content using HTML, AMPscript, and SQL
• Manage end-to-end campaign QA, audience segmentation logic, and data troubleshooting
• Standardize build patterns, update team documentation, and deliver operational sends
• Refine reusable email templates and document clear workflows
• Partner with regional marketers on quarterly communication plans
• Collaborate with Global Customer Engagement, Regional Marketing, Product Marketing, and Data & Insights teams
• Ensure campaigns reach global small business users with reliable delivery

• Experience managing multi-region or multi-segment email and CRM campaigns
• Technical capability with HTML, CSS, AMPscript, and SQL for dynamic content
• Understanding of data ingestion, file imports, and audience segmentation rules
• Ability to run end-to-end campaign QA, resolve automation issues, and evaluate delivery metrics
• Strong cross-functional collaboration skills and ability to translate technical requirements
• Proactive approach to documenting processes and simplifying workflows
• Open to applicants who may not meet every requirement

• collaboration
• proactive documentation
• ability to translate technical requirements
• HTML
• CSS
• AMPscript