Senior Social Strategist

Overview

As Senior Strategist (Social), you will lead social-first thinking to drive culture-aware campaigns for key brands. You’ll shape strategy across client relationships, new business, and internal initiatives, grounded in audience insight and platform behaviour. You collaborate with cross‑disciplinary teams to translate business challenges into compelling social strategies, briefs, and opportunities.

You’ll stay ahead of cultural trends, identify creator-led opportunities, and help grow Play’s social offering. This is a chance to shape how brands engage with culture at scale.

Responsibilities

• Champion social-first thinking across client work, new business, and internal initiatives
• Maintain understanding of contemporary culture, communities, behaviours and social platforms
• Apply social and cultural intelligence to strategy and creative work
• Translate business challenges into strategic questions and opportunities
• Lead and contribute to strategic workstreams across brands and rights holders
• Develop robust strategic recommendations grounded in audience insight and platform behaviour
• Produce clear briefs for Play creative teams
• Identify emerging trends and opportunities relevant to client categories
• Support senior team in managing strategic relationships and opportunities for growth
• Collaborate with cross-agency teams on social workstreams and new business
• Contribute to agency thought-leadership, marketing initiatives, and new business
• Define success frameworks and KPIs connecting activity to brand and commercial outcomes
• Work with client, creative, data and insight teams to ensure delivery against objectives
• Use campaign learning to refine and evolve strategy
• Support and develop junior team members through knowledge-sharing and coaching

• Strategic thinking with cultural fluency
• Strong judgement on brand participation in culture
• Understanding of creator ecosystems and online communities
• Ability to translate insights into actionable strategy and briefs
• Experience managing multiple stakeholders and cross-disciplinary teams
• Experience in social ecosystems and platform-native behaviour
• Clear and persuasive communication skills
• Ability to connect audience signals with business objectives
• Experience in client management and growth opportunities
• Collaborative and team‑oriented work style

• Curiosity
• Collaborative mindset
• Strong communication
• Knowledge of social platforms and native behaviours
• Understanding of creator ecosystems and online communities
• Social intelligence and audience signal analysis