Demand Generation Executive - Defence

Overview

In this demand-generation role, you will drive high-intent interest for Clarion’s defence portfolio via LinkedIn and paid/organic campaigns. You’ll work with the Demand Generation Manager and marketing teams to grow audiences, generate leads, and ensure compliant, on-brand content. You’ll manage LinkedIn programs, optimize spend and performance, and feed insights to shape broader brand and campaign plans.

This fast-paced, collaborative role offers impact in a global events business with a clear focus on Defence sector outcomes.

Pay / Benefits

• 25 days’ holiday plus bank holidays
• End of year wellbeing shutdown
• Birthday/celebration leave
• Summer Hours on Fridays
• Pension Scheme
• Private Medical Insurance

• Plan and execute LinkedIn campaigns (paid and organic) with support from the Demand Generation Manager
• Build and optimise LinkedIn programs to drive awareness, credible traffic, and qualified leads for product portfolio
• Monitor LinkedIn ad spend and organic performance, flagging issues or opportunities
• Coordinate with brand, campaign, and marketing-operations teams to ensure brand and security compliance
• Own LinkedIn content calendar and maintain a consistent posting rhythm aligned with defence positioning
• Manage day-to-day community interactions on LinkedIn, maintaining brand voice and sector sensitivities
• Sustain an always-on content pipeline and align messaging with priorities
• Support employee advocacy to expand reach on LinkedIn
• Handover engaged leads to the campaign team with accurate segmentation for nurture
• Collaborate with brand and campaign teams to align LinkedIn content with broader messaging
• Champion consistent customer messaging across LinkedIn and reflect brand standards
• Act as a bridge between social and wider marketing to inject insights into planning
• Support integrated campaigns to maximize impact and message consistency
• Track key LinkedIn metrics (follower growth, reach, impressions, engagement, CTR, CPL, conversion) and report findings
• Identify trends and optimization opportunities; assist with A/B testing across paid, organic, and landing pages
• Translate briefs from Demand Generation Manager into on-brand LinkedIn content
• Build relationships with external agencies and internal teams for coordinated execution
• Stay updated on LinkedIn changes and defence sector social best practices

• Proven experience in social media/digital marketing, with hands-on LinkedIn management in B2B/corporate/regulated environments
• Experience with social media management tools (e.g., Hootsuite, Sprout Social)
• Content creation and design skills (Canva, Adobe Creative Suite) for corporate/defence audiences
• Familiarity with LinkedIn analytics and reporting (GA4 plus LinkedIn Page/Campaign Manager)
• Knowledge of CRM and email automation platforms (Salesforce, Pardot, or Microsoft Dynamics a bonus)
• Strong brand-messaging capability and ability to translate strategy into LinkedIn content
• Data-driven, test-and-learn mindset focused on optimization
• Excellent written communication and ability to explain defence topics clearly
• Highly organized, capable of managing a full content pipeline in a single-channel context
• Collaborative team player with cross-functional stakeholder experience
• Existing SC clearance or eligibility to obtain SC clearance may be required depending on access to sensitive information

• Curiosity
• Attention to detail
• Strong written communication
• LinkedIn Campaign Manager
• GA4 analytics
• LinkedIn analytics