Head of Paid Marketing

The job requirements are detailed below. Where applicable the skills, qualifications and memberships required for this job have also been included.

Job details

Job reference TCC000956 Date posted 30/09/2026 Application closing date Blank Location London Salary Salary up to £80k + benefits Package competitive Contractual hours 40 Basis Full time Job category/type Blank Attachments Blank

Head of Paid Marketing

Head of Paid Marketing
London, hybrid (at least 3 days a week in the office) · Reports to the Digital Director · Up to £80,000 + benefits

About us
At The Cotswold Company, we make furniture and homeware to be lived with for years. Every piece comes with our 15-year guarantee. We're a certified B Corp, and most of our customers shop with us online. We want to reach the right people: customers who go on to love our brand, not just click on it.

About the role
Online sales come down to three things: traffic, conversion and order value. Our Head of Ecommerce Trading owns the demand we earn and what happens once visitors arrive. You'll own the demand we pay for: its volume, mix, quality and cost.

This is a business leadership role, not a channel management role. With the Digital Director and the Head of Ecommerce Trading, you'll be accountable for how our digital business performs. You'll own a multi-million-pound paid media budget, stand behind the numbers in the weekly trading meeting, and make the case for investment to our CFO and Board.

What you'll own

• The whole paid portfolio in one place: PPC, Shopping, Performance Max, paid social, affiliates, display and video
• Paid sessions, channel mix, traffic quality, blended ROAS and cost of revenue, measured against target
• The paid media budget: the annual build, phasing, in-year reforecasts and moving spend between channels
• The paid traffic forecast, and how accurate it is
• Bidding strategy and the quality of the data feeding it, including value-based and margin-led bidding
• How paid performance is measured, including attribution and incrementality testing
• Product feed quality as a way to drive sales, not a technical afterthought
• Our agency and platform relationships: scope, terms, performance, and whether to continue, change or exit
• The paid tech and tracking stack, working with our tech teams
• The overlap between paid and organic search, shared with the Head of Ecommerce Trading

Your team and partners
You'll lead a team of four across PPC, paid social and affiliates, bringing channels that currently sit apart under one lead. You'll build real channel expertise in-house, so we aren't dependent on agencies. You'll work closely with Finance, buying and merchandising, and you'll stand in for the Digital Director on paid matters.

What you'll bring

• 5+ years in performance marketing, including at least 2 years leading a multi-channel paid team
• Direct accountability for a paid media budget of £5m or more, including in-year reforecasting and reallocation
• Experience owning the budget relationship with Finance yourself, rather than working within a budget set elsewhere
• Experience building a channel-level forecast that feeds a wider business plan
• A track record of holding agencies to account commercially
• Confidence presenting performance and investment cases at executive or board level
• Deep knowledge of Google Ads (Shopping, Performance Max, Smart Bidding) and paid social platforms
• A good grasp of measurement, including attribution, incrementality, marginal return and the limits of platform-reported numbers
• Commercial judgement that connects media decisions to margin and the P&L
• Steadiness when the number isn't going your way, and willingness to own it openly

Nice to have

• Experience with considered purchases, ideally made-to-order or long lead-time products
• Experience of a business growing through a step change in revenue

How we work

• Lead with Care: for the budget you're trusted with, and for the team running it day to day.
• Inspire Possibility: bringing in customers who go on to love the brand.
• Focus on Impact: choosing efficient, high-quality traffic over raw volume.
• Endure with Purpose: building a paid programme that keeps growing, not one that chases short-term spikes.

We welcome applicants from every background. If you need any adjustments during the process, just let us know.

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