Sales and Retention Manager - New Club Opening

Overview

In this role you drive membership growth and retention as the club’s sales and retention lead. You’ll coach the team, run coordinated lead generation, and manage the member journey from first visit to ongoing engagement. You’ll collaborate with cross‑functional partners, monitor performance, and build local partnerships to grow the live member movement.

This is a hands‑on leadership role that shapes sales culture and member experience within the brand.

• Free gym membership
• 20% discount across Frasers Group brands
• Fearless 1000 Bonus Scheme
• Monthly Frasers Champion awards
• Everlast Gyms Monthly Champions recognition
• Training and funded qualifications (Level 3 & 5 in Management & Leadership)

• Advocate and coach the fundamentals sales process for the team
• Drive new member sales and maximise retention to grow live member movement
• Own the club activity planner to ensure impactful initiatives
• Implement creative lead-generation strategies internal and external
• Monitor dashboards and KPIs and provide insights to meet targets
• Drive revenue across memberships, products and secondary spend
• Prepare and present monthly sales updates to management
• Build local business partnerships and #WeMoveBusinesses opportunities
• Lead by example on reception and gym floor in a member‑facing role
• Engage in national initiatives (#WorkoutWednesday, #WeCommunicate)
• Provide honest feedback to support team development
• Support General Manager with health & safety, facilities, maintenance, recruitment, and presentation standards

• Passionate about health, fitness and wellness
• Proven leader with ability to inspire and coach a team
• Strong sales and retention focus with a results‑driven mindset
• Excellent communication and interpersonal skills able to adapt to different audiences
• Positive, solutions‑focused and resilient under pressure
• Ambitious, driven and keen to develop further in leadership
• Flexible to work evenings, weekends and bank holidays

• leadership
• communication
• adaptability
• monitoring dashboards and KPIs
• sales presentations
• lead-generation strategies