CRM Manager

Overview

In this CRM Manager role, you design, deliver, and optimize multi-channel campaigns to boost customer engagement, retention and lifetime value across UK and EEA markets. You’ll collaborate with Growth, Product and Data teams to manage onboarding, activation and retention journeys, using data insights to tailor experiences and ensure campaign quality. You act as a CRM subject matter expert, guiding stakeholders on best practices and trends.

This is a scalable, cross-functional position in a forward‑looking bank that prizes diversity and inclusion.

• generous pension contribution up to 15%
• annual bonus award subject to group performance
• share schemes including free shares
• discounted shopping
• 30 days’ holiday plus bank holidays
• wellbeing initiatives and parental leave policies

• Design, deliver and optimize multi-channel lifecycle campaigns across email, push, in-app messaging and SMS
• Manage onboarding, activation and retention journeys
• Leverage data and customer insights to personalise experiences
• Oversee campaign execution and quality assurance
• Continuously test, learn and optimise initiatives to improve engagement and retention
• Advise stakeholders on CRM best practices and emerging trends as a subject matter expert

• Proven experience in CRM, lifecycle marketing or retention marketing
• Experience delivering multi-channel CRM campaigns across email, push notifications, in-app messaging and SMS
• Strong understanding of customer segmentation, lifecycle marketing and retention strategies
• Experience building and optimising automated customer journeys
• Data-driven approach with ability to translate insights into actionable campaign improvements
• Experience analysing campaign performance and customer engagement metrics
• Knowledge of GDPR and CRM communication regulations across the UK and EEA
• Strong stakeholder management, communication and project management skills
• Experience working cross-functionally with Growth, Product and Data teams

• Stakeholder management
• Communication
• Project management
• Braze
• Iterable
• Salesforce Marketing Cloud