Senior Demand Marketing Manager

Overview

In this role you will lead the development and delivery of UPP's demand generation and marketing strategy to drive occupancy and revenue across university partnerships. You will work with Sales, Pricing, Accommodation Services and Commercial teams to translate customer insight into high-impact campaigns. You will own digital acquisition and CRM activity across the student lifecycle, measure performance, and optimise investment.

The position combines leadership, cross-functional collaboration and the adoption of emerging technologies to deliver tangible business results in a fast-paced environment. A key focus is shaping marketing strategy to attract, engage and retain students and support UP

• competitive salary
• discretionary performance bonus
• 29 days' holiday plus bank holidays
• private healthcare
• pension
• enhanced family leave

• Develop and lead the marketing strategy and annual plan aligned to occupancy, revenue and growth goals
• Lead integrated demand generation campaigns across digital, social, CRM, content and university partner channels
• Own the digital acquisition strategy including PPC, SEO, paid social, retargeting and emerging channels
• Optimise marketing investment to maximise traffic, leads, conversions, bookings and occupancy
• Lead CRM and communications throughout the student lifecycle from enquiry to advocacy
• Build relationships with university partners to support recruitment and occupancy objectives
• Lead social media, student engagement, creator and advocacy strategies
• Establish and track marketing KPIs, ROI and customer acquisition costs
• Lead and develop the Marketing team, manage agency relationships and drive excellence
• Champion best practice and adoption of emerging technologies and AI in marketing

• Senior marketing experience with proven strategy development in a commercial environment
• Expertise in demand generation, brand marketing, CRM, content, digital and performance marketing
• Track record of driving customer acquisition, conversion and measurable results
• Experience managing marketing budgets, agency relationships and investment decisions
• Excellent stakeholder management and influencing skills
• Strong knowledge of digital marketing channels including CRM, SEO, PPC, paid social and marketing automation
• Data-driven approach using analytics to optimise decisions
• Experience leading and developing high-performing marketing teams
• Experience in student accommodation, higher education, property, hospitality or similar multi-site environment is advantageous
• Experience with HubSpot or similar CRM platforms is beneficial

• stakeholder management
• influencing
• collaboration
• CRM (HubSpot or similar)
• SEO
• PPC