Influencer & Branded Content Lead

Overview

In this role you will lead the influencer and branded content discipline to help brands connect with audiences through creator-driven storytelling. You will collaborate across creators, agencies, and brand teams to design and scale impactful campaigns, while establishing standards for authenticity and effectiveness. You will stay ahead of trends, explore new formats, and use data to optimize outcomes.

This is an opportunity to shape culture and drive measurable brand impact at PMG.

• Professional Development
• Generous Time Off
• Parental Leave
• Retirement & Pension Plans
• Healthcare
• Annual Bonus

• Identify influencers aligned with client targets and campaign objectives
• Collaborate with leads to plan and execute end-to-end influencer campaigns across internal and client teams
• Oversee branded content creation, ensuring brand guidelines and coordination for desired outcomes
• Analyze campaign performance with Senior Overseer and provide strategic recommendations
• Stay current with industry trends and share insights with the team
• Mentor Associate-level team members and support their growth
• Contribute to cross-channel efforts as needed to support broader campaign objectives

• Bachelor’s degree or equivalent work experience
• Expertise in content creation and influencer marketing strategy
• Experience in contract review and proposal development
• Strong attention to detail in execution, reporting, and alignment
• Proficiency in project management of high-level influencer campaigns
• Strong presentation and communication skills for insights and recommendations
• Understanding of advertising standards, client service, and relationship management
• Familiarity with influencer management dashboards and social media analytics
• Experience building industry relationships to extend campaign reach
• Curiosity and adaptability as a continual learner with a customer-focused mindset
• People-focused leadership and ability to nurture team growth

• collaboration
• communication
• curiosity
• influencer management dashboards
• social media analytics
• campaign performance analysis