Marketing Manager (Global Web3 & Blockchain Association)

Overview

In this role you will promote the association's mission and initiatives to industry, academia and regulators, driving go-to-market activity and market insight. You will work with cross‑functional teams to shape campaigns for Layer 1 ecosystems, governmental bodies, and crypto exchanges, while building partnerships and capturing opportunities with limited resources. You’ll produce content, reports, and strategic recommendations that inform product development and stakeholder engagement.

This is a dynamic, entrepreneurial, globally remote role with ownership of outcomes and a focus on impact over corporate scale.

• Develop and execute GTM strategies for the association and its initiatives
• Conduct market research to identify opportunities, trends, and risks
• Lead generation across channels including digital marketing and social media
• Engage, negotiate with partners and stakeholders across academia, government and industry
• Collaborate with product teams to translate market feedback into improvements
• Build and maintain client relationships; upsell and cross-sell where appropriate
• Create content for LinkedIn, blogs and other channels
• Prepare reports with insights and actionable recommendations
• Demonstrate self-sufficiency with limited resources and manage responsibilities with at most one junior
• Collaborate with marketing, product development and customer support teams
• Work in a remote, globally distributed environment
• Adapt to a constantly changing dynamic and entrepreneurial culture

• Knowledge of and passion for the blockchain industry
• Experience with GTM strategy
• Proficiency in market research and analysis
• Expertise in lead generation across channels including digital marketing and social media
• Strong engagement and negotiation skills
• Ability to collaborate with product development teams and act on market feedback
• Ability to build and maintain client relationships with upselling/cross-selling skills
• Ideally knowledge of industry regulations (MiCA, ethical standards, risk management in emerging technologies)
• Content creation capability (LinkedIn posts, blogs)
• Teamwork skills across marketing, product development and customer support
• Proficiency in preparing reports with insights and recommendations
• Self-sufficiency and ownership of responsibilities (max one junior)
• Entrepreneurial, can-do approach with ability to deliver results with limited resources
• Remote work capability and global collaboration

• Communication
• Negotiation
• Collaboration
• GTM strategy
• Market research
• Lead generation