Senior Social Strategist

Overview

In this role you will lead culture-led social and content strategy for a major European fashion brand, shaping engagement on Instagram, TikTok and YouTube. You’ll work cross-functionally with influence and PR to craft cohesive campaigns that resonate with diverse audiences and reflect the brand’s value proposition. You’ll mentor a team of social managers and content creators, translating data into strategic moves and staying ahead of evolving social trends.

This is a high-impact position within a dynamic, agency-style environment that values creativity and collaboration.

• robust benefits and people programs
• professional development opportunities
• mentorship programs with industry leaders
• hybrid work arrangement
• vibrant and inclusive culture
• rewarding top talent

• Architect culture-led social media and content strategies aligned with client objectives and audience aspirations
• Ideate, plan, and oversee platform-native content with visual direction and asset development in collaboration with the Studio team
• Integrate social strategy with influence and PR to deliver cohesive campaigns and earned media impact
• Build, mentor, and manage a team of social managers and content creators
• Serve as senior strategic advisor to clients, translating brand challenges into actionable social narratives
• Translate performance data and market intelligence into insights and strategic recommendations
• Monitor emerging social trends and platform evolutions to anticipate client needs and competitive advantages
• Oversee strategic content calendars and asset management across multiple regions, with guidance on briefs, copy, and assets

• 8+ years in social media and content strategy, ideally in a leading agency or in-house fashion/lifestyle setting
• Deep expertise in Instagram, TikTok, and YouTube, including platform nuances and community engagement
• Experience in high-street fashion is highly desirable
• Proven ability to lead and develop high-impact strategies that drive engagement and brand affinity
• Extensive collaboration with influence and PR teams to create integrated campaigns
• Track record of mentoring teams and delivering creative, productive work environments
• Strong client management and advisory skills with ability to present complex strategies to senior stakeholders
• Advanced analytical skills with a data-driven mindset and ability to articulate ROI
• Excellent communication, storytelling, and brand voice adaptation for fashion/lifestyle

• collaborative
• leadership
• storytelling
• Instagram
• TikTok
• YouTube