Head of Go-to-Market

Location

New York City

Work Model

Full-time, in person

Compensation

$110,000 to $180,000 base salary plus competitive equity

Experience

Minimum of 3 years across partnerships, business development, growth, or sales with ownership of a measurable pipeline, revenue, or growth number

Visa Sponsorship

Not available

The Opportunity

Recruiter Concierge is partnering with a Series A AI fintech company to identify an exceptional Head of Go-to-Market.

Our client is building an AI-powered capital platform that underwrites, funds, and manages financing for consumer brands selling through major national retailers. The company is backed by significant institutional funding and operates with a lean team supported by a fleet of AI agents. This person will own how consumer-brand founders discover, understand, and choose the company.

You will build the go-to-market strategy and create the partnerships, communities, positioning, playbooks, and referral channels required to generate measurable pipeline. This is not a role where you will inherit a mature partner ecosystem or an established go-to-market playbook. You will identify the right partners, make the introductions, negotiate the relationships, create the operating infrastructure, and ensure those partnerships produce results.

Your work will become a visible part of how the company presents itself to the market. As the business grows, you will also have the opportunity to help build and lead the broader go-to-market and marketing function.

What You Will Do

• Set the strategy for how consumer-brand founders discover, understand, and choose the company.
• Own the pipeline number connected to the company’s go-to-market strategy.
• Identify, pitch, negotiate, launch, and manage strategic partnerships.
• Build relationships with media companies, trade publications, newsletters, and service providers trusted by consumer-brand founders.
• Develop referral relationships with 3PLs, brokers, accountants, fractional CFOs, and other professionals advising consumer brands.
• Build the company’s presence within founder groups, industry events, and CPG operator communities.
• Turn community participation, partnerships, and market relationships into qualified introductions and pipeline.
• Develop positioning, sales playbooks, referral programs, and enablement materials that convert introductions into funded customers.
• Create the sourcing, tracking, reporting, and operating infrastructure required to manage multiple active partnerships.
• Define and monitor partner return on investment and pipeline contribution by channel.
• Use performance data to determine which partnerships and channels should be expanded, improved, or discontinued.
• Bring market feedback to the product team and help shape future product decisions.
• Work closely with the founders, sales, product, and marketing teams.
• Help build the future marketing and go-to-market team as the company grows.

Requirements

• Minimum of three years of professional experience across partnerships, business development, growth, sales, or a combination of these areas.
• Experience owning a measurable pipeline, revenue, growth, or partnership number.
• A demonstrated record of building a channel or partner program from zero.
• Experience personally identifying, pitching, negotiating, closing, and managing partners.
• Evidence that the partnerships or channels you created produced measurable business results.
• Strong relationship-building, communication, negotiation, and execution skills.
• The ability to develop positioning, playbooks, referral programs, and partner infrastructure.
• Strong analytical judgment and comfort measuring partner return on investment and pipeline contribution.
• Comfort working within, or quickly learning, the consumer brand and CPG ecosystem.
• Familiarity with current AI and coding tools.
• The ability to work independently without waiting for an established playbook.
• Comfort operating in an early-stage environment where priorities and responsibilities can evolve quickly.
• The judgment and confidence to represent the company publicly.

Nice to Have

• Existing familiarity with consumer brands and the CPG ecosystem.
• Relationships with trade publications, industry events, founder communities, 3PLs, brokers, accountants, or fractional CFOs.
• Experience building partnerships with media companies, newsletters, or trusted service providers.
• Previous fintech or startup experience.
• Experience helping build or lead a marketing or go-to-market team.

Why This Role

• Own the company’s go-to-market and partnership strategy.
• Build the partner ecosystem, operating infrastructure, and referral playbook from the ground up.
• Take direct ownership of measurable pipeline results.
• Work directly with the founders, sales, product, and marketing teams.
• Shape how consumer-brand founders discover and understand an emerging AI fintech company.
• Influence future products through direct market and partner feedback.
• Help build and lead the go-to-market function as the company grows.
• Receive a competitive base salary and meaningful early-stage equity.

Compensation & Benefits

The anticipated base salary range for this position is $110,000 to $180,000, based on experience and qualifications.

The company offers competitive equity and meaningful opportunities for professional growth.

This is a full-time, in-person position based in New York City. Visa sponsorship is not available for this role.

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