Associate Director, Audience Strategy & Enablement

Overview

In this role you drive adtech and data integration strategies for clients, collaborating with Strategy, Activation and Operations teams to implement data-driven solutions. You will consult on partner/vendor selections, manage data technology deployments, and translate technical concepts for non-technical stakeholders. Your work shapes audience insights, activation frameworks, and measurable outcomes.

This is a data-forward, cross-functional leadership role within a culture that values diverse perspectives and innovative use of data.

• Pension
• Life Assurance
• Private Medical cover
• Reflection Days
• Shared Parental Leave
• Inclusive Benefits (as showcased on Publicis Career Page)

• Manage data strategy and communicate recommendations to clients using a consultative approach
• Oversee relationships with identity resolution platforms, CDPs, and other AdTech solutions and drive deployment/activation
• Partner with programmatic and media investment teams to support campaign activation and advanced data use cases
• Author or edit media documents (POVs, RFPs, plans, client memos) and ensure timely delivery
• Share audience insights to inform strategic planning and impact business needs
• Educate clients and internal teams on data capabilities and opportunities
• Support client relationship management and risk mitigation for day-to-day activities
• Mentor and onboard team members to ensure readiness and quality

• 5+ years in digital advertising in a client-services role
• 2+ years managing direct reports
• Deep technical knowledge of ad/marketing technology including ad servers, rich media, dynamic creative, OBA, ad verification, CDPs, identity solutions, DSPs
• Strong project management and delegation skills
• Expert understanding of CDPs (e.g., Salesforce, Adobe, Treasure Data) and identity solution tools (e.g., Epsilon, Lives ramp, Neustar)
• Knowledge of data flow within the adtech/martech ecosystem

• Strong communication and ability to explain technical concepts in simple terms
• Consultative mindset with client-focused thinking
• Attention to detail and proactive problem-solving
• Identity resolution platforms
• CDPs (Salesforce, Adobe, Treasure Data)
• Ad servers, DSPs, OBA