Senior Marketing Manager

Overview

In this Senior Marketing Manager role, you’ll lead global marketing for a high-growth asset manager’s white-label ETF/ETC platform. You’ll partner with business development and cross-functional teams to drive campaigns, events, and content that appeal to institutional and senior decision makers. You’ll own messaging around ETF structures and platform opportunities, shaping how potential issuer partners engage with the business.

This is an impact role at scale, connecting product knowledge with revenue growth and market expansion.

• competitive

• Lead marketing activity to promote the white-label ETF/ETC platform to asset managers, hedge funds, investment boutiques and other issuer partners
• Collaborate with business development to support lead generation, prospect nurturing, relationship development and commercial growth
• Create and deliver campaigns targeting senior decision makers globally
• Coordinate with ETF ecosystem participants to own the HTE campaign across webinars, events, digital activity and follow-up
• Produce high-quality marketing materials (pitch decks, brochures, thought leadership, emails, landing pages, event materials, sales enablement content)
• Develop messaging around ETFs, ETCs, mutual funds and other fund vehicles for commercial relevance
• Plan and execute issuer-facing events, webinars, conferences, and roundtables
• Manage newsletters and communications for issuer partners and stakeholders
• Work with internal teams to ensure accuracy, compliance and commercial usefulness of marketing activity
• Maintain relationships with external agencies, vendors and media partners to support campaigns
• Support thought leadership on ETF market growth, white-label structures, UCITS ETFs and global trends
• Utilize digital channels (email, LinkedIn, paid campaigns, website, CRM journeys) to support platform growth
• Bring structure, momentum and prioritization to many marketing projects
• Support Marketing Director and own key workstreams to alleviate team pressure

• Strong marketing experience within asset management, ETFs, or financial services
• Knowledge of ETFs, mutual funds and other fund vehicles
• Experience marketing to institutional/B2B financial services audiences
• Commercial judgement and understanding of marketing’s impact on revenue growth
• Ability to translate complex investment concepts into clear marketing messages
• Broad experience across campaigns, events, content, digital, email and sales enablement
• Excellent written communication for clear, credible content
• Comfort working with senior stakeholders including C-Suite
• Strong project management and ability to handle multiple priorities
• Experience managing external agencies, vendors, or partners
• Comfort in regulated environments requiring accuracy and compliance
• Proactive, hands-on, with ownership mindset

• Stakeholder management
• Strategic thinking
• Clear communication
• CRM systems
• Marketing automation platforms
• LinkedIn campaigns