Head of Organic Growth

Overview

In this role you own and drive WorldFirst’s global organic growth. You will shape the SEO, GEO, AEO and ASO roadmap and lead a distributed team of managers, agencies and freelancers to boost visibility, traffic and revenue across 30+ markets. You’ll build AI-driven and programmatic SEO capabilities, craft payments-focused SEO products, and partner with product and engineering to scale performance.

This is a strategically important, high-ownership leadership role in a fast-paced fintech environment.

• Own the global organic growth strategy across SEO, GEO, AEO, and ASO with measurable new customer and revenue impact
• Lead and scale a distributed team of SEO managers, agencies, and freelancers
• Design and deploy AI-driven and programmatic SEO systems for multilingual, multi-region markets
• Build SEO products—tools, frameworks, and content engines—for the payments/ cross-border trade industry
• Drive technical SEO excellence with engineering and product teams (Core Web Vitals, site architecture)
• Develop international SEO frameworks (hreflang, localisation, geo-targeting) for 30+ markets
• Create content strategies based on search intent, performance data, and E-E-A-T (YMYL)
• Build global authority via link acquisition and digital PR
• Partner with regional teams to optimise market experiences for search
• Own organic performance reporting and translate data into leadership insights
• Act as the search thought leader on trends in traditional and AI-generated search and app stores

• 8+ years of SEO experience
• 2+ years leading a team or agency roster
• Proven track record of significant organic growth at scale in B2B, SaaS, fintech, payments, or financial services
• Deep understanding of international SEO (hreflang, localisation, multi-region dynamics)
• Strong technical SEO knowledge and collaboration with engineering/product teams
• Experience building or scaling programmatic SEO, AI-powered content/workflows, or internal SEO tooling/products
• Working knowledge of GEO, AEO, and ASO or ability to build capability
• Excellent analytical and communication skills for senior stakeholders
• Strong grasp of E-E-A-T and YMYL in regulated industries
• Proactive, high-ownership mindset
• Payments/fintech experience preferred
• Familiarity with HTML, CSS, or lightweight scripting for SEO tooling is a plus

• analytical thinking
• clear communication
• ownership and initiative
• SEO
• GEO
• AEO