Senior Manager Marketing & Business Development
DNA Partners
Job Description
Senior Marketing & Business Development Manager
Midtown Manhattan, NY
Salary: $180,000 - $240,000 + Discretionary Bonus
Hybrid Schedule | 2 Remote Days Per Week
About the Opportunity
DNA Partners is conducting a search on behalf of a growing national law firm seeking a Senior Marketing & Business Development Manager to lead strategic growth initiatives across the firm. Reporting directly to the firm's leadership team and working closely with practice group leaders and attorneys, this individual will play a pivotal role in expanding client relationships, enhancing market visibility, and driving revenue-generating business development efforts.
This is a highly visible position offering a unique blend of strategic leadership and hands-on execution. The ideal candidate is a proactive marketing professional who can develop high-level growth strategies while also creating compelling business development materials, campaigns, and client engagement initiatives.
Key Responsibilities
- Partner with firm leadership to design and execute firmwide and practice-specific business development strategies.
- Drive client development initiatives that support revenue growth and strengthen key client relationships.
- Lead the preparation of pitches, proposals, and client presentations, including competitive intelligence, market research, and strategic planning.
- Create and manage high-quality marketing collateral, including pitch books, RFP/RFI responses, capability statements, attorney biographies, and practice group materials.
- Oversee branding and messaging across all internal and external communications to ensure consistency and market impact.
- Manage the firm's website, digital marketing efforts, social media presence, and content strategy.
- Utilize CRM and marketing technology platforms to track opportunities, improve data integrity, measure campaign performance, and generate actionable insights.
- Collaborate with attorneys and practice leaders to identify cross-selling opportunities and support business development objectives.
- Monitor market trends, competitor activity, and client needs to inform strategic decision-making.
Qualifications
- Bachelor's degree in Marketing, Communications, Business, Journalism, English, or a related field.
- 7+ years of progressive marketing and business development experience, preferably within a law firm or professional services environment.
- Demonstrated success partnering with senior executives, attorneys, partners, or other key stakeholders.
- Strong experience developing pitches, proposals, presentations, and client-facing marketing materials.
- Proficiency with Adobe Creative Suite (InDesign, Illustrator, Photoshop) and/or Canva.
- Experience with Salesforce CRM or comparable client relationship management and marketing platforms.
- Understanding of website content management systems, SEO best practices, email marketing, and digital analytics.
- Exceptional writing, communication, project management, and organizational skills.
- Ability to balance strategic priorities with hands-on execution in a fast-paced environment.
Why Join This Firm?
- Step into a high-impact leadership role with direct exposure to firm management and decision-makers.
- Influence the growth strategy of a dynamic and expanding national law firm.
- Work closely with accomplished attorneys and practice leaders on meaningful business development initiatives.
- Enjoy a collaborative, entrepreneurial culture that values innovation and results.
- Competitive compensation package of $180,000 - $240,000, plus discretionary bonus opportunity.
- Flexible hybrid work arrangement with two remote days per week.
- Excellent platform for long-term professional growth and leadership advancement.