Marketing Analyst

Overview

As the Marketing Analyst at Lucanet, you own the end-to-end measurement of the marketing function, delivering a single source of truth for leadership. You will partner with RevOps and Finance to connect marketing activity to pipeline and revenue, and you’ll drive budgets, governance, and reporting across a 30+ person marketing team. Your insights will guide investment, prioritization, and cross-functional decisions, enabling scalable, data-driven marketing outcomes.

• Flexible and hybrid working
• Remote work up to 90 days/year
• Professional development budget
• Paid vacation days (30/year)
• Health and wellbeing support
• Pension contributions

• Build and maintain a unified performance view across all marketing disciplines
• Proactively analyze marketing data to surface trends, risks, and opportunities and recommend actions
• Lead the annual and quarterly budget-setting process across all marketing sub-teams
• Manage ongoing budget tracking and governance, reconciling spend with Finance
• Track vendor contracts, renewals, and invoices across the martech stack with Accounting
• Design and maintain dashboards and recurring reporting for marketing leadership and cross-functional stakeholders
• Act as the analytical thought partner to marketing leadership, translating data into decisions on investment and prioritization

• Owned a budget process end to end (forecasting, allocation, tracking) including reconciling actuals with Finance
• Built a unified performance view across multiple marketing functions
• Partnered with RevOps, sales operations, or finance teams to connect marketing activity to pipeline and revenue outcomes
• Proactively surfaced trends and risks in data and recommended next steps
• Distilled complex data into clear recommendations for non-analytical stakeholders

• Proactive, self-starting
• Strong communication skills for non-analytical stakeholders
• Cross-functional collaboration
• Familiarity with attribution models and lead lifecycle or funnel metrics
• Experience in B2B SaaS
• Dashboard design and data visualization