CIM Campaign Developer / Analyst

Job Title: CIM Campaign Developer / Analyst

Experience: 5+Years

Location: Mumbai

Employment Type: Contract

We are looking for a CIM Campaign Developer / Analyst with hands-on experience in marketing automation and campaign execution.

Key Responsibilities

• Design, develop, test, and launch marketing campaigns.
• Build campaign workflows across Email, SMS, and In-App channels.
• Develop audience segmentation, personalization, triggers, and automation logic.
• Create and maintain campaign templates.
• Perform A/B testing, monitor campaign performance, and optimize campaigns.
• Work with creative, data, and onshore teams for campaign execution.
• Manage project activities using Jira and Confluence.

Required Skills

• 2–3 years of experience in Marketing Automation / Campaign Management.
• Hands-on experience with Adobe Campaign Classic, SAP Emarsys, Salesforce Marketing Cloud, or HCL Unica.
• Strong SQL and RDBMS/Data Model knowledge.
• Good knowledge of HTML, CSS, and JavaScript.
• Understanding of APIs and integrations.
• Experience with dynamic/personalized content and campaign workflows.
• Strong communication and project-management skills.

Good to Have

• Litmus, CMS, DAM experience.
• Relevant marketing automation certification.