Business Development Lead

Overview

In this role you drive the hospital’s growth by shaping a targeted business development plan and building key referrer relationships. You will work with leadership to expand the catchment area and increase referrals and revenue through data-driven engagement with GP practices, physiotherapists, optometrists and local networks. You’ll coordinate events, tours and webinars, while collaborating with marketing to deliver impactful campaigns.

This is a cross-functional, impact-focused position within Circle Health Group’s marketing team.

• 25 days holiday + bank holidays
• Private Pension Scheme
• Private Healthcare Scheme
• Friends & Family Hospital Discounts
• Family Friendly policies with enhanced pay
• Non-contributory life insurance

• Co-create a business development plan with Executive Director and Marketing Manager to grow market share
• Identify and nurture key local referrer accounts using data sources to assess growth potential
• Build and maintain relationships with GP practices, physiotherapy practices, Primary Care Networks, optometrists and SMEs
• Identify initiatives to raise market share and hospital reputation among referral sources
• Use data and insights to tailor engagement strategies that boost referrals and revenue
• Coordinate referrer engagement activities (practice visits, educational events, hospital tours, webinars)
• Act as main contact to understand referrer needs and drive improvements in the referral journey with internal teams
• Collaborate with marketing to create targeted collateral and digital campaigns and maintain ongoing communications (newsletters, social media)
• Provide insight on hospital performance and referral trends to enable continuous improvement

• Degree educated or equivalent professional qualification
• Experience in an influencing role within healthcare or related B2B environment
• Key Account Management experience with stakeholder engagement
• Experience in customer relations management / business to business sales
• Proven ability to thrive in a cross-functional environment
• Proven influencing and sales skills
• Strategic and tactical thinking with strong negotiation and influencing skills

• Stakeholder engagement
• Negotiation
• Cross-functional collaboration
• CRM experience (customer relationship management)
• Data-driven engagement and market analysis
• B2B sales and account management