Business Development Manager VA2899

Anabas Welcome is a premium guest experience specialist, delivering seamless, high-touch hospitality within corporate environments. Inspired by five-star service principles, we create workplaces where every interaction feels considered, personal, and exceptional.

Our purpose is simple: to bring the art of hospitality into the workplace — creating environments where clients, visitors and colleagues feel genuinely welcomed, valued and cared for.

Location: Central London / Hybrid Working

Salary: £55,000 + Bonus + Benefits
Contract: Full-time, Permanent | 40 hours per week, Monday–Friday 8:00am to 5:00pm

The Opportunity at a Glance

• £55,000 + Uncapped Performance Bonus (Competitive base salary with an uncapped performance bonus).


• Central London / Hybrid Working (A flexible working environment combining Central London with hybrid working).


• End-to-End Growth Ownership (Lead the growth strategy for Anabas Welcome and Privee, from market development through to contract wins).


• Premium Hospitality Sector (Help shape the future of a premium, experience-led hospitality business serving leading corporate environments).


• High-Impact Opportunity (Build strategy, develop strategic relationships, win major contracts and directly influence business growth).

We are seeking a commercially focused, self-driven Business Development Manager to join our team as we expand.

This new business role will suit someone who gets energized by creating opportunities, establishing relationships, and building a sales funnel from scratch. The successful candidate will research prospective clients, develop an understanding of their needs, and identify the opportunities that will lay the foundations of future partnerships.

We want someone comfortable working autonomously, with prospects' development skills and commercial curiosity about the market, competitors, and what sets Anabas Welcome apart.

What you will do:

• Identifying target organizations and investigating new business opportunities.


• Build, manage, and enhance your pipeline.


• Active sales activity with senior decision-makers in identified target organizations.


• A consultative approach to positioning Anabas Welcome to best meet the needs of the prospect.


• Research on clients, competitors, and market trends to identify opportunities and innovative approaches.


• Developing the best winning proposals and presentations aligned with Anabas Welcome's value proposition.


• Negotiating, from initial prospecting through negotiation and contract award, with the purchaser.


• Internal support required to ensure all proposed solutions emanate from sound commercial and operational grounds.


• Sales activity, pipeline, and forecasting information are kept current at all times.


• Develop relationships that hold future encounters and follow-up sales opportunities.


• Enhance Anabas Welcome’s reputation; match the quality dimension of our proposition on the sales journey.

We are looking for a curious, commercially minded person truly driven by securing business through impeccable service delivery.

You will be someone who has:

• Has a proven track record of generating new business and building a substantial pipeline independently.


• Is confident prospecting, opening doors and engaging senior stakeholders.


• Takes the time to research a prospective client before approaching them.


• Has strong commercial awareness and an understanding of competitive markets.


• Is an excellent communicator and, importantly, an active listener who asks insightful questions.


• Can understand a client's challenges before jumping into a sales pitch.


• Is highly organised and prepared, with excellent attention to detail.


• Can demonstrate resilience, persistence and creativity when developing new opportunities.

Experience within Facilities Management, workplace services, property, hospitality, professional services or another B2B service-led environment would be advantageous.

What will make you successful?

The successful candidate will not simply be someone who can sell.

We are looking for someone who understands why a client should choose us.

You should be comfortable walking into a conversation having done your homework, asking the right questions and listening carefully to the answers.

Most importantly, you'll be passionate about great service and able to demonstrate how you've used your commercial skills to create positive client experiences and win business.

What We Offer

We offer a competitive package designed to recognise performance, support wellbeing and encourage long-term development:

• 33 days holiday, including Bank Holidays


• Enhanced pension scheme


• Uncapped performance bonus


• Life assurance — 1x salary


• Employee Assistance Programme


• Aviva Digital GP service


• Cycle to Work scheme


• Company events


• Ongoing training and development

At Anabas Welcome, we believe that exceptional workplaces are created by exceptional people. You'll join a growing organisation where you'll have the opportunity to make a genuine impact on our commercial growth and help shape the next stage of our business development strategy.

If you're an ambitious Business Development professional who enjoys building something rather than being handed something, we'd love to hear from you.

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