SMB Sales Specialist – Criteo GO- UK market

Overview

In this role, you’ll own the end-to-end conversion journey for high-intent SMB leads, guiding them through setup and first campaigns in Criteo GO. You act as a coach for self-serve onboarding, balancing discovery, guidance, and friction reduction to maximize time-to-first-value. You’ll work cross-functionally with Marketing, Operations, and Product to improve lead quality, onboarding, and early activation, while maintaining clear SLAs and a data-driven mindset.

This is a product-led, low-touch growth role at the intersection of sales, onboarding, and customer enablement, focused on scalable activation.

• hybrid work model
• career development programs
• health and wellness benefits
• diverse and inclusive team
• competitive salary with performance-based rewards
• equity potential depending on role and level

• own end-to-end conversion journey from first contact to first successful campaign
• qualify and prioritize inbound high-intent leads
• guide onboarding and first campaign setup with coaching and in-product guidance
• maintain funnel hygiene (lead → qualified → onboarded → first spend → first success)
• collaborate with Marketing and Operations to improve lead scoring and routing
• capture feedback to improve onboarding, billing, and campaign setup
• define triage rules with Customer Care and AI Agent Manager
• provide product and UX feedback to improve onboarding flow and reporting

• 2-4 years in SMB sales, pre-sales, or account management in SaaS/AdTech or self-serve B2B
• strong track record on conversion and activation KPIs
• comfortable with high-volume inbound and short sales cycles
• product-led and consultative mindset
• fluency in digital marketing fundamentals (performance media, funnels, attribution)
• data-driven with targets (lead-to-signup, signup-to-first-campaign, time-to-first-value)
• entrepreneurial mindset and ability to operate in ambiguity
• clear, credible communication with SMB founders/marketers and internal stakeholders

• clear communication
• adaptability
• collaboration
• lead scoring and intent signals
• in-product guidance and AI-assisted onboarding features
• digital marketing setup concepts (feeds, pixels)