Senior Market Research Analyst

• Conduct market, competitive, and trend research, identifying opportunities, risks, and relevant developments for the company
• Prepare analyses of consumer and prospect behavior, needs, perceptions, and journeys
• Develop dashboards, reporting panels, and materials for tracking consumer market indicators
• Structure databases and consolidate analyses, ensuring the quality, consistency, and traceability of information
• Create research instruments, such as questionnaires, interview guides, and focus group discussion guides, aligned with the objectives of each study
• Conduct benchmarking and comparative analyses of products, services, positioning, and market practices
• Produce analytical responses and opinions for strategic requests from business teams, based on data and evidence

Requirements

• Bachelor's degree or equivalent higher education qualification
• Extensive professional experience in the field, with demonstrated experience in the requirements described
• Knowledge of quantitative and qualitative research methodologies
• Knowledge of sampling, descriptive statistics, and data analysis
• Experience or knowledge in market research, consumer behavior, and customer journey analysis
• Knowledge of data analysis and information visualization tools, such as Excel and Power BI
• Advanced Microsoft Office skills, with an emphasis on Excel and PowerPoint

Core Competencies

Demonstrates expertise in market research methodologies, consumer behavior analysis, and data visualization. Proficient in developing analytical reports and dashboards to inform strategic business decisions.

Highest-signal resume keywords

• Market Research
• Consumer Behavior Analysis
• Data Analysis
• Information Visualization
• Quantitative And Qualitative Research Methodologies

Hard Skills

• Data Analysis
• Sampling
• Descriptive Statistics
• Benchmarking
• Analytical Reporting

Industry Keywords

• Consumer Market Indicators
• Research Instruments
• Focus Group Discussion
• Competitive Analysis
• Market Practices

Tools & Technologies

• Excel
• Power BI
• Microsoft Office

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