Marketing Specialist

Target Business Services

Location: 1 Keira St Kelmscott WA 6111
Salary: $80,000 plus 12% Superannuation
Position: Full time, permanent

Nandal Pty Ltd is a leading name in the landscaping, gardening, patio, and turf supplies industry. With a reputation for excellence, they serve both residential and commercial clients across Perth. Their expertise spans landscaping, earthworks, paving, and artificial grass installation.

Additionally, they deal in garden and firewood supplies, specializing in premium garden soils, mulches, and high-quality artificial turf in WA. Committed to delivering top‑notch service and exceptional products, Nandal Pty Ltd is a trusted partner for all your landscaping needs.

The client is seeking a talented and dynamic Marketing Specialist to join its team. The ideal candidate will be responsible for developing and implementing marketing strategies to enhance Nandal brand presence and drive growth across its various businesses. This role requires creativity, strategic thinking, and a deep understanding of the landscaping and gardening industry.

Minimum Requirements:

• Bachelor's degree in Marketing, Business, or a related field.
• A minimum of 3 years’ experience as a Marketing Specialist or similar role, preferably in the landscaping or gardening industry.

In this role your main responsibilities include:

• Develop and execute comprehensive marketing plans and campaigns for Nandal Pty Ltd.
• Manage and optimize online and offline marketing channels, including social media, email marketing, SEO, PPC, and content marketing.
• Develop and execute branding and promotional activities for product portfolio
• Support business growth and development through the preparation and execution of marketing objectives, policies and programs
• Create engaging content for various platforms, including website, blog, social media, and print materials.
• Conduct market research to identify trends, customer needs, and competitor activities.
• Collaborate with internal teams to ensure consistent brand messaging and effective marketing strategies.
• Monitor and analyze campaign performance, providing insights and recommendations for improvement
• Identify market opportunities by defining market, competitor’s share, and competitor’s strengths and weaknesses, establishing targeted market share
• Oversee the online marketing channel strategies and performance.
• Manage the budget for advertising and promotional items

Skills, experience and attributes:

To be considered for this opportunity you must have:

• Understanding of marketing elements and market research methods
• Expertise in digital marketing, SEO, and online content creation.
• Excellent communication skills, both verbal and written.
• Strong analytical skills to interpret web metrics and customer engagement data
• Creative thinking with a strategic mindset.
• Familiarity with marketing theory and strategies and relevant compliance requirement
• Ability to organise, prioritise and delegate priorities with attention to the smallest details

If you are passionate about marketing and eager to contribute to the success of a leading landscaping and gardening company, we would love to hear from you.

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