Brand President - FEP

The Brand President is responsible for the overall performance, growth, and strategic direction of a restaurant brand or portfolio. This role holds full P&L accountability and leads cross-functional teams across operations, marketing, culinary, development, and finance to drive profitable growth, brand consistency, and operational excellence.

Key Responsibilities

Strategic Leadership

Define and execute brand vision, growth strategy, and market expansion plans

Identify new revenue streams, partnerships, and development opportunities

Own full P&L; drive sales, EBITDA, and unit-level profitability

Establish KPIs and performance metrics; lead data-driven decision making

Operations

Oversee multi-unit operations to ensure consistent execution, food quality, and guest experience

Improve labor efficiency, cost controls, and overall unit economics

Brand & Marketing

Protect and evolve brand positioning across all guest touchpoints

Partner with marketing on campaigns, digital strategy, and customer engagement

Build and lead a high-performing leadership team (VPs/Directors)

Drive talent development, succession planning, and culture

Development & Growth

Partner on site selection, new unit openings, and remodel initiatives

Support franchise relationships and performance where applicable

Qualifications

15+ years in restaurant, hospitality, or multi-unit retail leadership

Proven success with multi-unit P&L ownership and scaling operations

Experience in growth, turnaround, or brand transformation environments

Strong leadership of senior teams and cross-functional organizations

Deep understanding of operations, finance, and brand management

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