⚡ New
Audience Solutions Director
Ibope
São PauloFull-timeMid LevelOn-site
Job Description
Reports To: Senior Director, Audience Operations
Department: Operations
Languages: English fluent, Portuguese and / or Spanish desirable
Key Responsibilities
- Define and deliver the transformation roadmap across processes, products and enabling tools
- Own Audience Operations product and process priorities, aligned to business objectives
- Champion the panelist experience, using behavioural science and user research to redesign poor journeys and reduce friction across recruitment, onboarding, engagement and retention
- Lead transition from legacy applications and local workarounds to scalable enterprise platforms, user-facing tools and AI capabilities
- Partner with regional leaders to balance global standardisation with genuine local needs
- Lead Product Owners and Process Excellence specialists, working closely with COO, CTO and senior operations leaders
Experience & Leadership
- Experience leading operational transformation across processes, systems and ways of working
- Experience managing multidisciplinary teams across product ownership, operational design and process improvement
- Proven ability to influence senior stakeholders, drive decisions and operate across multinational environments
Product, Process, Technology & User Experience
- Ability to understand complex workflows, panelist journeys and operational environments, including field-based applications and CRM-driven workflows
- Experience translating behavioural insights, user pain points and operational processes into product requirements and functional solutions
- Strong product ownership capability, including roadmap development, prioritisation and functional decision-making
- Ability to embed the panelist perspective into solution design, prioritisation, adoption, KPIs and operational performance management
- Experience with enterprise platforms, CRM, workflow tools, integrations, mobile applications or equivalent operational technology environments
- Understanding of AI capabilities and their practical application within operations
Operating Style & Mindset
- Proactive, resilient and comfortable operating in fast-moving environments
- Strong understanding of operational teams, including call centres, field operations, quality checking and local UAT
Stakeholder Management & Communication
- Excellent communicator, able to engage technical, non-technical and senior audiences
- Ability to communicate priorities, trade-offs and decisions with clarity
- Strong stakeholder management across operations, product, technology and commercial teams
Nice to Have
- Experience working with third-party systems integrators
Why Join Us
- Play a central role in transforming the largest area of our global business
- Define digital-first, user-centred solutions that improve operations, client outcomes and panelist journeys
- Partner with senior leadership across product, technology and operations
Posted Today