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Audience Solutions Director

Ibope

São PauloFull-timeMid LevelOn-site

Job Description

Reports To: Senior Director, Audience Operations

Department: Operations

Languages: English fluent, Portuguese and / or Spanish desirable


Key Responsibilities

  • Define and deliver the transformation roadmap across processes, products and enabling tools
  • Own Audience Operations product and process priorities, aligned to business objectives
  • Champion the panelist experience, using behavioural science and user research to redesign poor journeys and reduce friction across recruitment, onboarding, engagement and retention
  • Lead transition from legacy applications and local workarounds to scalable enterprise platforms, user-facing tools and AI capabilities
  • Partner with regional leaders to balance global standardisation with genuine local needs
  • Lead Product Owners and Process Excellence specialists, working closely with COO, CTO and senior operations leaders


Experience & Leadership

  • Experience leading operational transformation across processes, systems and ways of working
  • Experience managing multidisciplinary teams across product ownership, operational design and process improvement
  • Proven ability to influence senior stakeholders, drive decisions and operate across multinational environments


Product, Process, Technology & User Experience

  • Ability to understand complex workflows, panelist journeys and operational environments, including field-based applications and CRM-driven workflows
  • Experience translating behavioural insights, user pain points and operational processes into product requirements and functional solutions
  • Strong product ownership capability, including roadmap development, prioritisation and functional decision-making
  • Ability to embed the panelist perspective into solution design, prioritisation, adoption, KPIs and operational performance management
  • Experience with enterprise platforms, CRM, workflow tools, integrations, mobile applications or equivalent operational technology environments
  • Understanding of AI capabilities and their practical application within operations


Operating Style & Mindset

  • Proactive, resilient and comfortable operating in fast-moving environments
  • Strong understanding of operational teams, including call centres, field operations, quality checking and local UAT


Stakeholder Management & Communication

  • Excellent communicator, able to engage technical, non-technical and senior audiences
  • Ability to communicate priorities, trade-offs and decisions with clarity
  • Strong stakeholder management across operations, product, technology and commercial teams


Nice to Have

  • Experience working with third-party systems integrators


Why Join Us

  • Play a central role in transforming the largest area of our global business
  • Define digital-first, user-centred solutions that improve operations, client outcomes and panelist journeys
  • Partner with senior leadership across product, technology and operations


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