Graphic Designer

Job Description

Graphic Designer

Performance Creative | Full-Time | India (in-person, on-site)

Location

India (in-person, on-site) — confirm office city.

Market Scope

Creative supports all brands — all US-market-facing paid social (Meta, TikTok) static ads plus in-house brand/marketing collateral.

Employment Type

Full-Time

Work Hours

6 day WFO

We're hiring a Graphic Designer to join our in-house creative team producing static ad creative and supporting brand collateral across three D2C brands. You'll take briefs, references, and product/campaign context from our Growth Managers and turn them into finished static ads and thumbnails — at volume, and on a daily production rhythm. Beyond ads, you'll also pick up other in-house creative work as needed: email graphics, site banners, and similar brand assets.

This is an execution-first role: you're not setting creative strategy, you're translating a brief and a winning reference into a scroll-stopping static, quickly and repeatedly.

Key Responsibilities

• Take briefs from Growth Managers — product, campaign angle, and competitor reference statics sourced via Foreplay or organic scouting — and produce finished static ad creative.
• Design thumbnails for video ads, optimized for scroll-stopping performance on Meta and TikTok.
• Produce static ad variations at volume to support ongoing testing across all three brands.
• Take on other in-house creative work as needed — email graphics, site banners, and similar brand assets — alongside ad production.
• Submit work for Growth Manager review, incorporate revision feedback promptly, and resubmit until approved.
• Log daily production accurately in the team's tracking system.
• Review performance feedback on your own published statics and factor it into future design decisions.

Required Qualifications & Experience

• 0–3 years of graphic design experience, ideally with static ad or social creative (Meta/TikTok/Instagram), not just print or brand collateral.
• Proficiency in core design tools (Photoshop, Illustrator, Figma, or Canva at a professional level).
• Comfortable working from a brief and reference creative rather than developing concepts independently — this is an execution-first role.
• Proven ability to produce at volume without a proportional drop in quality — this role has daily output expectations, not just project deadlines.
• Comfortable receiving frequent, fast-turnaround revision feedback and iterating same-day.
• Basic understanding of what makes a static ad perform: visual hierarchy, thumb-stopping composition, copy/image balance.
• Bachelor's degree preferred, not required.

Preferred Qualifications

• Experience designing specifically for D2C/e-commerce performance marketing (not just brand or organic content).
• Basic familiarity with AI image tools (e.g., Midjourney, Photoshop generative fill) to speed up production.
• Experience working across multiple brands or accounts simultaneously.
• Portfolio that includes statics you can show performed well (spend, CTR, or client feedback).

Where We Expect to Find This Person

This role spans 0–3 years of experience — strong candidates may come from any of these backgrounds:

• In-house graphic designer at a D2C brand or performance marketing agency.
• Freelance designer who has worked primarily on Meta/TikTok static ad creative for e-commerce clients.
• Agency design role producing high volume across multiple client accounts.
• Brand/marketing design background transitioning into performance creative, with a portfolio that demonstrates the shift.
• Early-career/self-taught designers with a strong personal portfolio (Behance, Instagram, freelance gigs) even without formal agency experience — we care more about portfolio quality than resume length at the junior end of this range.

Key Competencies

• Fast and consistent: can hit daily volume targets without quality dropping off.
• Brief-literate: reads a brief and reference static and knows exactly what “good” looks like without hand-holding.
• Coachable: takes revision notes well and doesn't take multiple rounds personally.
• Versatile: comfortable switching between ad creative and general brand/marketing asset requests within the same day.
• Team player: works well with an assigned Growth Manager day in, day out — this is a close, ongoing working relationship, not a one-off vendor handoff.

Compensation & Benefits

• Pay based on experience, as per market standards.

Success Metrics — First 3–6 Months

• Consistent daily static/creative output against target.
• Revision rounds per asset trending down over time — fewer rounds means better first-pass brief comprehension.
• Turnaround time from assignment to first draft within team benchmarks.
• At least one static in your first 3 months that a Growth Manager identifies as a genuine top performer.
• Reliable, on-time delivery of non-ad in-house creative requests alongside regular ad production.