Head of Growth Marketing - North Miami, FL

Our client, a fast-growing contemporary women's fashion brand, is seeking a Head of Growth Marketing to lead customer acquisition, retention, and overall digital growth strategy. This leadership role is ideal for a hands-on marketing professional who can develop high-level strategy while remaining actively involved in campaign execution, team leadership, and performance optimization.

Key Responsibilities

• Lead the overall digital marketing strategy across paid media, retention marketing, and ecommerce growth initiatives
• Oversee marketing performance, budgets, forecasting, and channel optimization to drive profitable business growth
• Manage and mentor internal marketing team members while partnering with external agencies and vendors
• Develop customer acquisition and retention strategies across multiple digital channels
• Oversee lifecycle marketing initiatives, including email and SMS strategy, segmentation, and campaign planning
• Collaborate with creative, merchandising, and leadership teams to align marketing initiatives with business objectives
• Analyze marketing performance and attribution data to identify opportunities and improve overall efficiency
• Present actionable performance insights, forecasts, and strategic recommendations to leadership
• Stay informed on industry trends, platform updates, and emerging digital marketing opportunities

Qualifications

• 6–10 years of experience leading digital growth initiatives within a direct-to-consumer business
• Minimum of 2 years of people management experience
• Strong hands-on experience managing paid media, customer acquisition, and retention marketing
• Experience overseeing marketing budgets, forecasting, and performance reporting
• Background in fashion, apparel, or a related consumer brand is strongly preferred
• Strong analytical mindset with the ability to interpret data and make strategic business decisions
• Excellent leadership, communication, and cross-functional collaboration skills
• Ability to work full-time on-site in North Miami, FL

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