Marketing Specialist

• Develop, implement, and maintain Wesko’s website and social media presence in alignment with corporate standards
• Create and maintain core marketing materials including brochures, presentations, templates, and other brand assets
• Plan, coordinate, and execute marketing campaigns across digital and traditional channels
• Support product launches and promotional activities aligned with business priorities
• Translate technical product information into clear, customer-facing messaging
• Ensure consistent branding and messaging across all materials and platforms
• Collaborate with sales, technical teams, and external vendors
• Analyze market trends and report on marketing performance
• Support trade shows, customer events, and industry activities
• Maintain knowledge of Wesko products and markets
• Perform additional duties as required
• Report to the General Manager

Requirements

• 3–5 years of experience in marketing or communications
• B2B/manufacturing experience is an asset
• Post-secondary education in Marketing, Communications, or related field preferred
• Strong written and verbal communication skills
• Strong organizational and project management skills
• Proficiency in Microsoft Office (Word, Excel, PowerPoint)
• Experience with design tools including Adobe Creative Suite and Canva
• Experience managing websites and content
• Familiarity with email platforms, analytics tools, and CRM systems is an asset
• Strong analytical mindset and attention to detail
• Ability to work independently and collaboratively
• Legally eligible to work in Canada
• Willingness to travel occasionally (5–10%)

Core Competencies

Demonstrates expertise in developing and executing marketing strategies, managing digital and traditional campaigns, and creating compelling marketing materials. Proficient in analyzing market trends and performance metrics while ensuring consistent branding across all platforms.

Highest-signal resume keywords

• Marketing Campaign Management
• Content Management
• Adobe Creative Suite
• Microsoft Office Proficiency
• B2B Marketing Experience

ATS Optimization Keywords

Hard Skills

• Marketing Strategy
• Project Management
• Digital Marketing
• Brand Development
• Market Analysis
• Technical Writing
• Email Marketing
• Website Management
• Analytics Tools
• CRM Systems

Soft Skills

• Strong Communication Skills
• Organizational Skills
• Attention to Detail
• Collaborative Work
• Independent Work

Industry Keywords

• B2B Marketing
• Manufacturing
• Trade Shows
• Customer Events
• Promotional Activities

Tools & Technologies

• Adobe Creative Suite
• Canva
• Microsoft Word
• Microsoft Excel
• Microsoft PowerPoint

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