Senior Product Marketing Manager

Senior Product Marketing Manager at socure.

About the role

This role focuses on developing and executing product marketing strategies for Socure's document verification solutions. You will work to increase awareness, adoption, and growth for these specific products. The position involves close collaboration with product, sales, and other marketing teams to define product positioning, messaging, and launch plans.

Key facts

Location: Hybrid - New York

Engagement: Full-time

Compensation: $175K - $210K - Offers Equity - Offers Bonus

Team: Marketing

What you'll do

• Define product positioning, messaging, and value propositions that set Socure's document verification products apart in the market.
• Lead the planning and execution of market entry strategies for new product releases and feature updates.
• Conduct research on the market, competitors, and customers to inform product marketing strategies and content development.
• Work with product, sales, and marketing teams to ensure consistent messaging across all channels.
• Create sales support materials, such as presentations, datasheets, and FAQs, specifically for document verification solutions.
• Monitor and analyze product and campaign performance data, offering insights and recommendations for improvements.
• Produce customer-facing content, including case studies, blog posts, and product collateral, highlighting the impact of document verification products.
• Collect feedback from customers and internal stakeholders to guide product enhancements and marketing initiatives.
• Promote Socure's leadership competencies by fostering teamwork, flexibility, and a customer-focused approach in all activities.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5 or more years of experience in product marketing, marketing, or a related field.
• Strong written and verbal communication abilities.
• An analytical mindset capable of interpreting data and market trends.
• Project management and organizational skills, including the ability to manage multiple projects and adapt to changing priorities.
• A deep understanding of product marketing, go-to-market strategies, and sales enablement.
• Collaboration and relationship-building skills for working across different teams.
• Adaptability, curiosity, and a willingness to learn in a fast-paced environment.
• Experience bringing products to market within the document verification, identity, or RegTech space is required.

Skills & tools

• Product marketing
• Go-to-market strategies
• Sales enablement
• Market research
• Data analysis
• Project management

Practical notes

• Socure is an equal opportunity employer.
• Accommodations for the application or hiring process are available upon request.

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