DualEntry — Head of Marketing

DualEntry — Head of Marketing

Type: Full-time | On-site | New York City, NYCompensation: $250,000–$350,000 + equity ($80,000–$116,000)Hiring count: 1Visa sponsorship: None availableReports to: Founding team (Ben and Santi)

About DualEntry

DualEntry is building an AI-native ERP for modern finance teams, automating manual data‑entry work and replacing legacy on‑premise systems in a 30‑year‑old market seeing its first new entrant. Founded in 2024, the company has raised over $100M from Lightspeed Venture Partners, Khosla Ventures, Contrary Ventures, Google Ventures, and 20+ angels. It serves businesses from $5M ARR through NYSE‑listed companies.

Founded: 2024 | Team size: ~20+ | Total funding: $100M+ Industry: FinTech / AI-native ERP Website: dualentry.com Office: New York City

The Role

A high‑ownership marketing leadership role owning the function end‑to‑end — strategy, positioning, brand, and multi‑channel execution — scaling from a lean 7‑person team into a full GTM engine.

What You’ll Be Doing

• Own marketing end‑to‑end: strategy, positioning, messaging, brand, and multi‑channel execution across content, paid, and website optimization
• Build and scale the marketing organization: hire and mentor team leads for growth, product marketing, content, and paid channels
• Drive consistent pipeline growth by defining channel priorities, campaign strategy, and measurable KPIs
• Establish operational rigor and playbooks: budget allocation frameworks, campaign processes, performance tracking, funnel optimization
• Partner directly with the Head of Sales to align demand‑gen and sales‑enablement, ensuring GTM cohesion from first touch through close
• Lead brand positioning and competitive differentiation in a 30‑year‑old market seeing its first new entrant

Tech stack: N/A (marketing leadership role)

Requirements

• 6+ years scaling GTM in high‑growth startups (Series A to D)
• Generalist marketer strong in 2+ domains (demand gen, product marketing, brand, growth)
• Team management experience; scrappy generalists preferred over corporate senior execs
• Hands‑on execution: campaigns, paid, content, CRO, not strategy‑only
• CFO/finance buyer experience or fintech/ERP background a strong plus
• Based in New York City (this is a NYC‑only role, no remote or relocation)

Green Flags

• Background from leading tech companies like Ramp, Meta, Microsoft, Lyft
• Background from accounting companies like PwC, Deloitte, J.P. Morgan, Bloomberg, Sage, Xero, Intuit
• Seed‑to‑Series‑B founding or early hire experience
• Hands‑on execution track record across multiple channels
• CFO‑selling or fintech/ERP market experience
• Experience working closely with sales and GTM alignment

Red Flags

• Avoid sourcing candidates from these companies: Campfire, Rillet, Coast, and Tabs
• Highly corporate or enterprise‑only background
• Strategy‑only or execution‑averse profile
• Inability to articulate generalist GTM approach
• Discomfort with fast‑paced pivots and ambiguity
• Expecting a CMO or VP title, or unwilling to grow into the role

Role Details

Salary $250,000–$350,000 Equity $80,000–$116,000 On‑site policy On‑site, NYC only — no remote or relocation Visa sponsorship None available Employment type Full‑time Location New York City, NY

Benefits: 15 PTO days + 12 public holidays; full medical, dental, and vision; commuter benefits; 401k.

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