Marketing Science Director

• Delivery of the full range of our products and services for our clients to improve their marketing effectiveness through the usage of MMM, Attribution reporting, experimentation & incrementality testing and bespoke media analytics
• Line manager for more junior analysts acting as a coach and mentor across the matrix management structure we utilise in data science
• Ensure the team of analysts deliver robust, accurate and timely results that build client trust in the decisions we recommend
• Act as the client lead for medium to large sized projects, ensuring high quality deliveries and effective communication with all internal and external stakeholders
• Create and present compelling stories informed by our data work for all stakeholders
• Creation of measurement frameworks and strategies

Requirements

• Core understanding of the requirements, limitations & value of marketing effectiveness services such as MMM, Attribution, experimentation and Incrementality testing
• Excellent communication skills and the ability to work across multiple diverse teams
• Project management for such activities to ensure the client deliverables are of high quality and delivered on time
• Ability to execute our core services independently and the ability to guide and train more junior team members
• Core statistical knowledge
• Core understanding of how marketing can contribute to business success and strong understanding of marketing theory

Core Competencies

Demonstrates expertise in marketing effectiveness services, including MMM, Attribution, Experimentation, and Incrementality Testing, while effectively managing projects and mentoring junior analysts. Strong communication skills facilitate collaboration across diverse teams and the delivery of high-quality client results.

Highest-signal resume keywords

• Marketing Effectiveness Services
• MMM
• Attribution
• Project Management
• Statistical Knowledge

ATS Optimization Keywords

Hard Skills

• MMM
• Attribution
• Experimentation
• Incrementality Testing
• Statistical Analysis
• Measurement Frameworks
• Data Analytics

Soft Skills

• Excellent Communication
• Coaching
• Mentoring
• Collaboration

Industry Keywords

• Marketing Theory
• Client Deliverables
• Data Science
• Matrix Management

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