Director Event Marketing

About the Role

We are looking for an entrepreneurial and hands-on Global Pop-up Retail Director to lead and scale our offline retail business across the UK, Germany, France and Australia.

This role will own the overall strategy, operations and performance of our global pop-up retail program, driving sales growth, operational excellence, cost efficiency and exceptional customer experiences.

Key Responsibilities

• Lead the overall performance of the company's pop-up retail business across Europe and Australia.
• Drive sales growth, optimize costs, and improve operational efficiency.
• Lead, coach and develop regional Event Managers and Event Specialists.
• Build, standardize and continuously improve retail SOPs and operating processes.
• Manage budgets, vendors and cross-functional collaboration to ensure successful pop-up execution.
• Monitor sales and operational performance, using data to drive continuous improvement.
• Deliver exceptional customer experiences that strengthen the Azazie brand.
• Support new market expansion and provide strategic recommendations for global retail growth.

Qualifications

• 5+ years of experience in retail operations, multi-store management or offline business operations.
• Experience in women’s/men's fashion, bridal, premium retail or customer experience-driven businesses is highly preferred.
• Proven experience leading regional teams and managing multiple retail locations or large‑scale offline operations.
• Strong commercial mindset with the ability to balance growth, operations and cost management.
• Excellent leadership, project management and problem‑solving skills.
• Fluent in English and Mandarin Chinese.
• Willing to travel internationally.
• Must have the legal right to work in the UK.

What We're Looking For

• An owner mindset with a passion for delivering results.
• Hands‑on, proactive and comfortable in a fast‑paced, high‑growth environment.
• Willing to go the extra mile and take ownership beyond defined responsibilities.
• Passionate about building teams, improving operations and growing a global retail business.

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