Marketing Specialist – Digital Marketing Focus

Position Overview

Responsible for the brand's market promotion and marketing planning in Brazil. You will drive regional business growth by enhancing brand awareness and marketing conversion rates through integrated online and offline marketing strategies. The role requires close collaboration with sales and headquarters-based functional teams to formulate and execute regional marketing strategies, manage marketing budgets and project resources, and produce regular market insight reports to support the brand's global expansion.

Job Responsibilities

1. Brand Strategy Development & Budget Management (20%)

• Collaborate with regional marketing managers, sales teams, and headquarters functional teams to develop and implement effective brand marketing campaigns and new product launch plans;
• Conduct in-depth research on local customs and consumer behavior to formulate differentiated content strategies, continuously enhancing brand awareness and market share;
• Strategically allocate project budgets (covering both online and offline channels) and maximize budget efficiency through continuous evaluation of Return on Investment (ROI).

2. Digital Marketing Planning & Execution (50%)

• Independently plan and execute regional digital marketing initiatives, including but not limited to influencer partnerships (KOL/KOC), digital advertising (Meta/Google/TikTok), social media management, and media collaborations;
• Plan and execute regional digital marketing strategies aligned with headquarters' brand guidelines, covering influencer partnerships, digital advertising, social media management, and media collaborations;
• Identify key product selling points and create innovative content that resonates with local consumer cultural preferences and current trends;
• Manage budget breakdown and allocation across digital channels; dynamically optimize creative assets, target audiences, and investment ratios based on channel performance data to improve conversion rates and overall results.

3. Channel Marketing Management & Collaboration (20%)

• Coordinate between headquarters channel marketing and local sales teams to manage the design alignment, local production, and distribution of regional POSM, display props, and promotional gifts; oversee the implementation of SI/VI standards for regional flagship stores.
• Lead the end-to-end planning, coordination, and execution of large-scale regional exhibitions and offline marketing events.

4. Cross-functional Collaboration (10%)

• Collaborate with headquarters functional teams to compile information, translations, and design requirements for new product launches on the regional official website.
• Support the communication of headquarters' brand policies and the collection of market intelligence, providing timely, effective feedback and support; conduct regular reviews and reporting on marketing activities.

Requirements

• Bachelor’s degree or higher; majors in Marketing, Advertising, Communications, or related fields preferred.
• 1–3 years of experience in integrated marketing or digital marketing preferred.
• Strong data analysis skills; proficiency in office software such as Excel and PowerPoint.
• Excellent communication and coordination skills; ability to effectively liaise between headquarters and regional teams.
• Portuguese proficiency at B2 level or equivalent; ability to use English as a working language.
• Agile mindset, willingness to experiment, and an innovative spirit; familiarity with overseas content ecosystems is a plus.
• Familiarity with mainstream overseas social media platforms; data-driven mindset; solid copywriting skills or a good eye for visual content/aesthetics.
• Familiarity with overseas market cultures and consumer behavior, or experience living/studying abroad, is a plus.
• Experience in marketing for smart home products, security systems, or consumer electronics retail is a plus.

Additional Information

• This position may involve short-term business travel (supporting regional market activities).
• Strong multitasking and stress-management skills are required.