Head of Marketing

My client, a leading software solutions provider, is on the lookout for a Head of Marketing to join their team on a permanent basis in Dublin.

The Job:

• Develop and deliver the overall marketing strategy, aligning activity with business growth objectives and market opportunities.
• Lead and develop multi-disciplinary marketing teams across product marketing, digital marketing, brand, and demand generation.
• Drive global product launch campaigns and go-to-market initiatives to increase awareness, adoption, and revenue growth.
• Develop integrated lead generation programmes across digital and offline channels, optimising campaign performance and pipeline growth.
• Partner with senior leadership, sales, product, and operations teams to deliver commercially focused marketing initiatives.
• Oversee brand positioning, messaging, content, events, and marketing communications to ensure consistency across all channels.
• Build strong relationships with clients, stakeholders, and external partners while ensuring marketing activities deliver measurable business results.
• Monitor campaign performance, market trends, customer insights, and competitor activity to continuously improve marketing effectiveness.

Have you:

• 10+ years' marketing experience, including leadership experience within a B2B SaaS or software environment.
• Proven experience developing and executing strategic marketing and demand generation initiatives that drive measurable commercial growth.
• Experience leading global product launches and delivering successful go-to-market strategies.
• Strong background in digital marketing, lead generation, brand management, content marketing, and campaign optimisation.
• Experience managing, mentoring, and developing high-performing marketing teams.
• Excellent stakeholder management skills with the ability to influence senior leadership and collaborate across multiple business functions.
• Strong analytical skills with experience using marketing data, reporting, and customer insights to inform decision-making.
• Bachelor's degree in Marketing, Business Administration, or a related field, with an equivalent advanced qualification.

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