Marketing Manager
Virtustant
Job Description
The Marketing Manager will be responsible for developing and executing comprehensive marketing strategies to increase brand visibility, generate qualified leads, and drive business growth. This role requires a strong background in paid media, SEO, and growth marketing, as well as the ability to analyze performance data and continuously optimize marketing campaigns.
The ideal candidate is a strategic thinker with hands‑on experience managing digital marketing channels and a strong understanding of customer acquisition, conversion optimization, and performance marketing.
Responsibilities of the role:
- Develop and execute comprehensive marketing strategies aligned with business goals.
- Manage and optimize paid media campaigns across relevant digital advertising platforms.
- Develop and implement SEO strategies to improve organic visibility, website traffic, and search rankings.
- Lead growth marketing initiatives focused on customer acquisition, engagement, and conversion.
- Analyze marketing performance data and identify opportunities for optimization and growth.
- Monitor key performance indicators, campaign performance, and customer acquisition costs.
- Conduct market research and identify new opportunities to expand reach and generate qualified leads.
- Collaborate with internal teams and external partners as needed to execute marketing initiatives.
- Test new channels, strategies, and messaging to improve marketing performance.
- Stay up to date with the latest digital marketing trends, SEO best practices, and paid media strategies.
Required Experience and Qualifications:
- Proven experience in marketing management or a similar digital marketing role.
- Strong hands‑on experience with paid media and performance marketing.
- Solid knowledge of SEO strategy and implementation.
- Experience with growth marketing and customer acquisition strategies.
- Strong analytical skills and the ability to make data-driven decisions.
- Experience monitoring marketing KPIs and optimizing campaigns based on performance data.
- Strong understanding of digital marketing funnels and conversion optimization.
- Excellent communication and organizational skills.
- Ability to work independently and manage multiple marketing initiatives simultaneously.
- Experience in the real estate, title, insurance, or related industries is a plus.
Schedule:
Full‑time, Monday through Friday, 9:00 AM–5:00 PM EST.
Salary and Benefits:
- Payment in USD or Local Currency according to candidate's preference.