Director, Marketing Tevimbra, Canada
BeOne Medicines
Job Description
Salary Range: CA$ 164,500 to 205,600
Description Générale
Le directeur, Marketing pour Tevimbra, Canada, est responsable de l’élaboration, de la mise en œuvre, de la gestion et de l’exécution d’une stratégie marketing de haut calibre, en appui au lancement et à l’évolution du cycle de vie de Tevimbra. Ce poste est indispensable à la création de stratégies, liées tant à la maladie qu’à la marque, en soutien au produit. Nous cherchons un meneur dynamique qui saura stimuler l’innovation au Canada tout en collaborant avec ses pairs des équipes internationales et des États-Unis.
BeOne continues to grow at a rapid pace with challenging and exciting opportunities for experienced professionals. When considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, and most importantly, share our passionate interest in fighting cancer.
General Description
The Director, Marketing Tevimbra, Canada is responsible for the development, implementation, management, and execution of a best-in-class marketing strategy to support the Canadian launch and lifecycle development of Tevimbra. This role is instrumental in developing both disease strategies and brand strategies to support the asset. This role demands a dynamic leader who can drive innovation in Canada while working collaboratively with counterparts in the US and Global teams.
This position reports to the Senior Director, Marketing and Operations, Canada
Essential Functions Of The Job
Professional Promotion & Omnichannel Strategy
- Develop and lead global professional promotional strategy for Tevimbra, in alignment with brand positioning and cross-functional objectives.
- Implement the promotional strategy including execution of core tactics and customer-facing promotion of Tevimbra where appropriate
- Collaborate with cross-functional team to ensure consistent, compliant, and impactful representation of Tevimbra at key conferences
Competitive Readiness
- Lead local cross-functional competitive readiness to identify, evaluate, and prepare for key competitive events and market dynamics.
- Partner with Medical Affairs, Regulatory, Access, and other team members to develop competitive messaging and materials.
Market Research
- Collaborate with Global Market Analytics and manage Canadian market research efforts to inform commercial strategy, positioning, messaging, and decision-making across key indications.
Cross-Functional Collaboration
- Lead cross-functional Canadian brand team in development of Long Range Plan, and Annual Operating Plan (LRP, AOP) and execution of plans
- Collaborate closely with key stakeholders across multiple functions (eg. Sales, corporate affairs, supply chain, legal & compliance, regulatory) and Brand Leads to translate and execute brand strategy and business objectives.
- Oversee the management of agencies, vendors and consultants across the brands to achieve great impact and financial efficiencies.
- Support the supply planning and distribution planning of Tevimbra
Customer Engagement
- Engage with Canadian KOLs and other external stakeholders to refine and enhance brand strategies. Partner with Medical Affairs to drive Canadian KOL engagement plans, engage relevant Tevimbra experts, and KOLs in establishing plans.
- Manage Tevimbra patient support program in collaboration with cross-functional team
Other
- Resourcefulness and ability to take a hands-on approach to executing the annual operation plan with limited resources
- Given demands of Tevimbra, other commercial responsibilities may be assigned based on business need and capacity (eg. Supply, Trade Relations)
- Provide input to shape company policy and act as a role model to ensure compliance with legal and regulatory requirements
- Ensures compliance with Canadian pharmacovigilance regulations, including the reporting of adverse drug reactions and product quality complaints
Required Education
- Bachelor’s Degree required; MBA, Masters Degree is preferred