Performance Marketing Lead (DTC Ecoms)

I'm working with a founder lead DTC ecommerce business running two personal care brands across Australia, Europe and the US. They operate with an in-house creative, media and marketing team and looking for a performance lead

The role

Full ownership of paid acquisition across every channel and every market, reporting to the CMO, with one junior to develop. It is a senior role and a hands-on one building and scaling campaigns in platform.

This person will be accountable for CAC, LTV and profitability rather than ROAS alone, and you own the digital go-to-market for each new country the business enters. It is a role with real autonomy and a direct line to the leadership team.

What the role involves

• Managing and scaling Meta, Google across Search, Shopping and YouTube, and TikTok, plus new channels as the business expands into them
• Hands-on campaign builds, management and optimisation
• Product feed management across Shopping and social
• Full budget ownership, allocating and reallocating spend across channels, campaigns and markets
• Accountability for CAC, blended CAC, MER, ROAS, CVR, LTV and payback period
• Building the creative testing frameworks the in-house content team works to, and iterating hooks, angles and offers
• Owning the customer journey from ad through to landing page, including the A/B testing behind it
• Digital go-to-market strategy for new market launches
• Monthly performance reporting to the senior leadership team
• Training and developing a junior performance marketer

What you'll bring

• Hands-on depth across Meta and Google, ideally TikTok as well
• Commercial judgement, an understanding of payback and retention curves rather than optimising for ROAS alone
• Experience running paid across multiple markets
• Strong on feeds and tracking infrastructure
• The confidence to bring recommendations rather than wait for direction

What's on offer

• Genuine autonomy and a direct line to the CMO
• Two brands and four markets to grow
• An expanding business, so the scope grows with it

#J-18808-Ljbffr