Sales Development Representative

Are you ready to break into the world of tech sales and make an impact on an industry in desperate need of innovation?

Who we are

Our founding team met while building the GoCardless product (a UK fintech unicorn). We left to create Effra, which is dropping AI into the heart of finance in the health industry.

Every day we speak with overburdened clinic owners and their stressed staff about the money they’re losing, then offer them our business‑changing financial platform that just gets them paid. We use AI to automate the process of billing and getting paid by health insurers which is otherwise a huge time vampire and a dreadful experience for them and their patients.

Over the last 2 years we’ve grown fast, the product is sticky and loved by the 100s of clinics who use us. We’re backed by top‑tier Venture Capital funds.

The role

You’ll be on the front lines: running creative outreach across phone, email, and LinkedIn, finding the right people at clinics, and booking qualified demos. You’ll experiment with new tools and tactics and help build the SDR playbook as we grow. One SDR is already a year in and ready to teach you fast. We’re adding two more.

You don’t need sales experience. We’re hiring for potential. This suits someone who wants to break into startups and learn tech sales from the ground up.

We’re Shoreditch‑based, in person most days so we can be more fast and collaborate.

What you’ll do

• Run creative outreach across phone, email, LinkedIn and other channels
• Identify the right contacts at clinics and start conversations
• Book and schedule qualified demo calls
• Experiment with tools and tactics - we’ll support you in trying new things
• Help build the SDR playbook as we grow

What we’re looking for

You don’t need sales experience - we’re looking for potential.

We want people who are:

• Creative - you think of smart ways to stand out from the noise
• Persistent - you’re not fazed by rejection and keepgoing
• Self‑starting - you’re happy figuring things out and making stuff happen
• Collaborative - you love being part of a small, ambitiousteam
• Ambitious - you want to learn fast and grow with the company

Bonus points if you’ve done customer‑facing work before (hospitality, retail, support, etc.)

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