Head of Growth Marketing

Anyway is a careers platform reaching more than 4 million young people a year. We combine engaged learning with AI-powered 1:1 coaching to help young people navigate life after school with confidence, clarity, and purpose.

The Mission

Build the growth engine that acquires, activates and engages young people at scale.

This is a highly technical marketing leadership role that sits alongside Product, Engineering, Design and Data. The role is responsible for developing repeatable growth systems through experimentation, product‑led growth, lifecycle marketing, AI and rewards. Rather than running campaigns in isolation, this role continuously learns how young people behave and translates those insights into better product experiences and scalable growth.

Key Responsibilities

• Own user acquisition, activation and engagement strategy.
• Develop and execute the growth experimentation roadmap across channels and product.
• Partner closely with Product Managers and Engineers to improve onboarding, activation, conversion and retention.
• Design and optimise product‑led growth loops using AI Coach, Virtual Work Experiences, Learn & Earn and the rewards ecosystem.
• Own lifecycle marketing across email, push notifications, CRM and behavioural automation.
• Lead paid acquisition, SEO/AEO and channel experimentation.
• Build AI‑powered marketing workflows that improve speed, experimentation and operational efficiency.
• Partner with Data Science to measure experiments, understand user cohorts and identify growth opportunities.
• Export successful growth learnings into B2B, B2S and future international markets.

Success Looks Like

• User acquisition scales predictably and efficiently.
• More users complete meaningful career actions and return regularly.
• The product continuously improves through rapid experimentation.
• Rewards, content and AI become powerful growth mechanisms.
• The team develops repeatable growth playbooks that can be deployed globally.

Who You Are

• A growth marketer with a technical mindset, comfortable in data, product, and experimentation frameworks.
• Experienced in consumer or youth‑facing digital products at scale.
• Skilled in A/B testing, funnel optimisation, lifecycle marketing and paid acquisition.
• A strong cross‑functional collaborator who thrives alongside engineers, product managers, and data scientists.
• Excited by AI‑driven tools and workflows, and how they can accelerate marketing output.
• Mission‑driven, genuinely motivated by improving outcomes for young people.

Why Anyway

• 4M+ young people reached annually and growing fast.
• A product people genuinely love, built on real insight into what young people need.
• A tight‑knit, high‑ownership team where your work has direct impact.
• Competitive compensation, flexible working, and a Sydney‑based HQ with global ambition.

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