Loyalty Manager
Mars
Job Description
Mars is a family-owned business that has been making products for people and their pets for more than 100 years. We’re behind some of the best loved brands in the world including MARS®, SNICKERS®, EXTRA®, ECLIPSE®, PEDIGREE®, WHISKAS®, DOLMIO®, BEN’S ORIGINAL ® MASTERFOODS ® and ROYAL CANIN® ORIJEN® ACANA® we are dedicated to making a positive impact on people and the planet.
Join us in building a sustainable future where people, communities, and the planet can truly thrive.
About the role
This role will be focused on Super Premium brand ADVANCE, within the Mars Petcare segment, where we make life better for pets and their owners. We are seeking a strategic Loyalty Manager to build and own our recommendation model, driving advocacy across key opinion leaders including Pet professionals and Pet owners. In this newly created role, you’ll design and lead end-to-end programs that drive acquisition, engagement, retention, and advocacy— collaborating with key business stakeholders on delivery.
Ultimately increasing customer lifetime value and ongoing engagement across pet life stages.
Role Title: Loyalty Manager
Location: Australia/New Zealand, Victoria
Hours: Permanent, Full time
Reporting to: Portfolio Director - Super Premium
What You’ll Do
- Own and drive lifecycle strategy across acquisition, engagement, retention, and advocacy
- Collaborate with Breeder Services and Digital Marketing teams to deliver seamless, personalised, multi-channel journeys (email, digital, social, loyalty) and segmentation that deliver measurable growth
- Reimagine and manage the Professional Rewards Program and ecosystem to boost loyalty and long-term value
- Define and drive best in class experiences that delight customers and drive advocacy and collaborate with business stakeholders to roadmap and increase our loyalty maturity
- Report and recommend strategies by defining KPIs, analysing results, and shaping go-forward plans to maximise business impact
- Demonstrated experience (7years+), focused in loyalty, lifecycle, CRM, or retention marketing (B2B a plus)
- Proven track record linking lifecycle programs to LTV, revenue, and retention metrics
- Strong analytical and strategic skills, able to define KPIs, optimise campaigns, and balance tactical execution with long-term strategy.
- Knowledge of user centric design processes and CRM best practices
- Exceptional communicator with proven leadership and collaboration abilities, with experience aligning cross-functional teams, managing budgets, and influencing stakeholders.
- Knowledge of the Australian market, coupled with a Bachelor’s degree
Why You’ll Love Working For Mars
- Purpose: Help craft beloved brands with a legacy of over 100 years of local manufacturing making products that people and pets will love all while helping to build a more sustainable future.
- People: A culture that values your contributions, fosters leadership, and recognises the impact you make. Your work truly matters here.
- Development: Shape your career with personalised development and real opportunities to grow from day one.
- Enjoy a team and business environment that is invested in helping you manage and grow your energy for work and life.
- Work with passionate people who love pets as much as you do!