Senior Manager of Lifecycle Management

Lime is hiring a Senior Manager, Lifecycle Management to help build the communications engine for Lime for Business.

Responsibilities

• This role will be a key partner in shaping how we communicate with both employers and employees across the lifecycle—from onboarding and product updates to usage education, status reporting, invoicing, and renewals.
• You’ll bring strong judgment, creativity, and technical fluency to lifecycle execution, while working closely with Account Executives, Customer Success, Product, and other cross‑functional partners to refine messaging strategy and deliver high‑quality communications at scale.
• This is a high‑impact individual contributor role reporting to the VP & GM of Lime for Business.
• It is well suited for someone who is strong in execution, thoughtful in strategy, highly collaborative, and excited to help build a growing business as part of a team.
• Lead execution of lifecycle communications for Lime for Business across employer and employee audiences.
• Partner with cross‑functional teams to shape messaging strategy, priorities, and audience plans across key lifecycle moments.
• Help define and evolve the brand voice, messaging standards, and templates for Lime for Business.
• Build and optimize employer communications, including product updates, status reports, invoices, key dates, and renewal‑related messaging.
• Build and optimize employee communications that drive awareness, activation, engagement, and repeat usage.
• Execute campaigns in Braze, including segmentation, journey setup, personalization, QA, testing, and reporting.
• Use advanced Braze capabilities, including Liquid, to create dynamic and scalable communications.
• Partner with Product, Engineering, Data, Design, Finance, and Account teams to ensure Braze reflects the right customer, account, and behavioral data.
• Translate user behavior, eligibility logic, and program rules into clear lifecycle journeys and targeted campaigns.
• Contribute to testing and measurement frameworks that improve performance over time.
• Use modern AI tools to improve speed, insight, and quality across campaign development and execution.

Qualifications

Strong understanding of event architecture and how behavioral data supports lifecycle campaigns. Data‑driven and highly organized, with a strong testing mindset. 6+ years of experience in lifecycle marketing, CRM, retention, or customer communications. Deep hands‑on experience with Braze as a primary platform.

Excellent writer and editor with strong brand and content instincts. Experience communicating to both B2B audiences and end users. Comfortable working cross‑functionally and influencing without formal authority.

Experience in a B2B2C business model. Experience in mobility, benefits, sustainability, or employer‑facing products. Strong design sensibility and experience building polished, scalable communications.

Familiarity with AI tools that improve marketing execution and productivity.

Benefits

• Disability insurance
• 401(k)

#J-18808-Ljbffr