Digital Marketing Lead (Performance Marketing)

• Digital Marketing Lead (Performance Marketing)
• Lifestyle & Ecommerce Brand | Sydney (Hybrid)
• $115,000 – $135,000 + super

We're hiring a Digital Marketing Lead for a founder‑led lifestyle brand with a genuinely global footprint. They trade across four regions: Australia, the US, the UK and Europe, with a well‑known, design‑led product that people love.

This is a rare one. Big enough to matter, lean enough that you'll sit close to the real decisions, not three layers away from the.

At its heart, this is a hands‑on paid media role. You'll own the paid channel end to end across all four regions, with Meta and Google as the engine room. Behind it sits a paid budget north of $2m a year. You'll be in the platforms building and optimising the work yourself, not directing it from ab.

• Full ownership of paid channel KPIs, budgets and forecasts across Paid Search, Paid Social, Affiliates, Display and Y…
• YouTubehands‑on campaign build and optimisation across Meta and Google, with YouTube and display in t…
• Setting CAC and CPA targets, and phasing budgets across four regions…
• Building your own GA4 reporting to answer trade questions fast, plus attribution, A/B testing, and conversion and brand lift studies…
• Owning the Google and Meta relationships and staying ahead on campaign tactics…
• Running affiliates as a real channel: optimising US and AU publisher relationships and recruiting new ones…
• Working shoulder to shoulder with the creative team on performance content, with a tight feedback loop…
• Partnering with the CRM lead to acquire high‑value customers and support the retention push…
• Scaling paid to drive the international growth…

• 4+ years in a performance/digital marketing role or similar
• Strong and hands‑on across both Meta and Google, not heavy on one and light on the other
• Experience running efficient paid campaigns across Meta, Google, YouTube and TikTok
• A track record of growing conversion volume within CPA targets
• Comfortable building and reading your own GA4 reporting, with a solid grasp of attribution
• A believer that creative drives performance, and someone who works well with creative teams
• Agency‑trained is a plus. Product or retail background is nice but not essential. It's the paid craft that matters

This is a hands‑on seat. You'll be in the ad platforms every day, owning the build, the budgets and the numbers. If you're looking to step back and manage a team or an agency rather than do the work yourself, this one won't be the right fit. If being close to the work is exactly what you love, we'd like to hear from you.

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