SEM Manager

Company Description

Saatchi & Saatchi is an advertising agency that believes creativity, data, media, and technology should work together to influence human behavior and drive success for clients. As one of the world’s largest agency networks with 114 offices and more than 6,000 employees globally, we deliver award‑winning creativity and effectiveness. In our Toronto office we work with highly valued brands such as Toyota, Buckley’s, Children’s Advil, and several under the Mondelez banner, including Crispers, Oreo, and Chips Ahoy, converting innovation into tangible business results.

Overview

We are seeking a SEM Manager to lead paid search strategy and execution for our clients.

Responsibilities

• Create, execute, and manage paid search strategies.
• Communicate with clients, attend meetings, and present to clients on a regular basis.
• Translate clients’ marketing goals into successful paid search strategies and manage client expectations.
• Educate the paid search team and clients on SEM best practices and strategies.
• Supervise day‑to‑day client paid search and analytics programs, including strategic approach, recommendations, and performance.
• Provide strategic direction on initiatives, identifying key messages or value propositions and the best means to communicate them.
• Conduct keyword research, build keyword lists, and analyze search volume and competition to provide campaign recommendations.
• Manage and optimize paid search campaign strategies, including bid optimization, landing page optimization, and search remarketing.
• Create paid search reports, analyze campaign performance, and present strategic recommendations for continual improvement.
• Contribute to new business pitches for paid search and analytics.
• Stay current on emerging trends and act as a thought leader, keeping the team updated on changes and best practices.

Qualifications

• 3+ years of Search Engine Marketing (SEM) experience, preferably in an agency environment.
• Strong technical SEM background and proven track record in paid search engine optimization.
• Proficiency with the following SEM tools: Google Ads, Google Analytics, Search Ads 360, Bing Ads, and others.
• Strong presentation skills, including the ability to communicate complex data in simple terms.
• Strong leadership, organizational, and project management skills.
• Ability to identify growth opportunities.
• Keen eye for detail and excellent organizational skills.
• Knowledge of web development & JavaScript is an asset.

Salary

Transparency matters to us. The salary range for this position is $70k–$80k per year. Actual compensation within this range will be based on relevant experience, knowledge, skills, and applicable certifications.

AI Use

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision‑making. We believe in a human‑first approach, where your experience and potential are recognized by people.

Equal Opportunity

Saatchi is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for all stages of the interview and employment process for those with a disability or medical need during any stage of the recruitment process.

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