Lead Digital Marketing Operations (B2B) - Evinova

Evinovais a health-tech business that accelerates better health outcomes by propelling the life-sciences sector forward in digital health, from the inside. Through science-basedexpertise, evidence-led rigor, and human-experience-driven insight, our digital solutions are designed so that everyone can reach better health outcomes together. Evinovarepresentsa unique opportunity to deliver meaningful outcomes with digital and AI, create new standards for the sector, and reset expectations of what a biopharmaceutical company can be. Join us on our journey of building a new kind of health-tech business, opening new ways to work, pioneering cutting-edgemethods, and bringing unexpected teams together.

About the role We are seeking a strategic and results-driven Lead of Digital Marketing Operations to lead and scale our global B2B marketing operations function. This role will be responsible for driving marketing performance, data strategy, AI-powered transformation, and full-funnel revenue attribution.

The Lead will oversee the marketing technology ecosystem, partner closely with Sales and Revenue Operations, and lead the evolution of AI-enabled marketing capabilities to accelerate growth and operational efficiency.

Key Responsibilities

Define and execute the vision and roadmap for marketing operations, technology, and data strategy

Own and optimize the global martech stack, including Salesforce CRM and Salesforce Marketing Cloud

Lead cross-functional alignment with Sales, Revenue Operations, and IT to ensure seamless lead-to-revenue processes

Establish and scale ROI measurement frameworks, multi-touch attribution models, and campaign tracking standards

Oversee digital strategy execution across SEO, AEO, GEO, PPC, LinkedIn Campaign Manager, and Google Ads

Drive enterprise-wide adoption of AI for marketing, including predictive analytics, automation, and personalization

Implement advanced AI-driven marketing automation beyond prompt-based tools, integrating AI into workflows and systems

Manage website CMS strategy, performance optimization, and conversion rate optimization initiatives

Lead, mentor, and grow a high-performing marketing operations team

Evaluate and implement new technologies to enhance scalability, efficiency, and performance

Required Qualifications

8+ years of experience in marketing operations, with at least 3 years in a leadership role (B2B required)

Deep expertise in Salesforce CRM and Salesforce Marketing Cloud

Strong experience managing enterprise martech stacks and integrations

Proven track record of building ROI and attribution models tied to pipeline and revenue

Expertise in digital marketing channels including SEO, AEO, GEO, PPC, LinkedIn, and Google Ads

Experience partnering with Sales and Revenue Operations to drive pipeline growth

Strong leadership, stakeholder management, and cross-functional collaboration skills

Proven ability to lead AI transformation initiatives within marketing

Experience building AI-powered marketing automation systems and workflows

Expertise in predictive modeling, segmentation, and personalization strategies

Understanding of generative search, AI search engines, and evolving digital discovery trends

Preferred Qualifications

Experience in health tech, SaaS, or enterprise environments

Experience with APIs, integrations, and automation tools

Knowledge of data privacy regulations (GDPR, CCPA)

When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That\'s why we work, on average, a minimum of three days per week from the office. But that doesn\'t mean we\'re not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.

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