Associate, Sponsorship Marketing

Overview

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change and deliver transformational growth.

WPP Media is WPP's global media collective focused on delivering opportunities for growth through platform, people, and partners.

At WPP Media, we embrace a culture built on core values: Extraordinary leadership, openness, and optimistic growth. We strive to create an environment that balances people and client experiences, cultivating trust and delivering exceptional results.

Role Overview

The Associate, Sponsorship Marketing will support the relationship and work output for a selection of GroupM Sports + Entertainment clients. This role provides day-to-day coordination of all aspects related to the sponsorship portfolio and acts as a representative of the client with stakeholders including internal media planning teams, cross-functional GroupM departments, sport and entertainment properties, and third-party vendors. This role requires close collaboration with the media planning team to ensure alignment with client marketing objectives and GroupM business objectives.

Candidates should be familiar with fundamentals of sponsorship marketing and work professionally within the ecosystem of client partners and stakeholders.

Responsibilities

• Support client and manager in day-to-day matters related to the client's sponsorship portfolio.
• Understand the client's business(es) and sponsorship portfolio; ensure quality client service across workstreams.
• Develop and nurture relationships with clients and partners.
• Lead and coordinate administrative tasks to ensure smooth operations of the account, including finance management, meeting coordination and deliverable tracking.
• Contribute to the creation of sponsorship marketing plans.
• Coordinate sponsorship assets including media planning, XM programs, and content development.
• Develop measurements plans and reports related to sponsorship performance.
• Collaborate with internal and external parties; provide strategic and creative input into programs initiated by client partners.
• Support development of new business opportunities and proactively identify ways to build business with clients.
• Review client media briefs and identify solutions related to sport and entertainment marketing; identify strategic opportunities and concepts.

Team Approach

• Foster a team culture focused on excellence and outcomes.
• Work with senior leadership to build effective processes and a high-performance culture.

Education and Experience

• Post-secondary degree with a focus on marketing and/or business.
• Relevant hands-on experience is an asset, such as an internship.

Required Skills and Behavior

• Passionate about the industry; apply foundational sponsorship/marketing knowledge while learning new skills.
• Knowledgeable about the sponsorship industry; stay informed on events and best practices.
• Organized and detail-oriented with project management skills.
• Strategic, creative, and innovative thinker.
• Excellent written and verbal communication skills.
• Familiar with PowerPoint; strong interpersonal and relationship management skills.
• Self-starter, solutions oriented, and results-driven.
• Ability to work collaboratively in a team environment.
• Adaptive and flexible with changing business dynamics; support different functions as required.

Life at WPP Media & Benefits

We invest in our employees to help them do their best work and grow within the network. Benefits include competitive medical, group retirement plans, vision, and dental insurance, generous PTO, partner discounts, and mental health awareness days. We support a hybrid work approach and are committed to accommodating flexible arrangements during the interview process.

Equal Opportunity

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination. We are committed to fostering a culture of respect where everyone belongs and has opportunities to progress.

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