Senior Performance Marketing Specialist

Experteer Overview

Asegúrese de que toda la información de su solicitud está actualizada y en orden antes de inscribirse en esta oportunidad. In this role you will lead data-driven performance marketing initiatives for regional markets, collaborating with cross-functional teams to uncover opportunities, measure results, and optimize campaigns. You will own 360-degree projects and drive growth through acquisition, activation, and re-engagement via app campaigns and programmatic channels. The role blends hands-on execution with strategic analytics to push performance and share best practices across the team. You will work in a fast-paced, collaborative environment that values impact, experimentation, and scalable measurement.

Compensaciones / Beneficios • Lead the development and optimization of high-impact campaigns for a specified region (Africa, EE, Balkans, or SWE). • Specialize in acquisition, activation, reactivation, and re-engagement through App Campaigns (UAC) and programmatic channels. • Apply a data-driven approach to daily operations and tackle performance challenges to exceed goals. • Collaborate with marketers and analysts across Performance Marketing channels (Paid Social, SEM, ASA, programmatic) to maximize impact. • Own performance targets and consistently deliver on key metrics to drive growth. • Share insights and best practices to elevate team performance within the region. • Lead ongoing optimization via A/B testing and performance analysis to maximize efficiency. • Work cross-functionally with design, local marketing teams, BI, and Martech to craft winning strategies.

Responsabilidades • 3-5+ years in performance marketing with strong focus on Google App Campaigns (preferably UAC) and programmatic advertising. • Proven ability to scale campaigns, optimize acquisition funnels, and maximize ROAS. • Deep understanding of digital measurement, attribution models, incrementality testing, and performance optimization. • Strong analytical mindset with ability to turn data into actionable insights. • Experience managing large-scale campaigns and coordinating with multiple stakeholders. • Familiarity with marketing analytics tools such as Google Data Studio, Tableau, Excel, Google Ads Editor, Adjust, Branch, or Appsflyer. • Ability to thrive in a fast-paced environment and drive projects from strategy to execution. • Excellent communication and problem-solving skills with a proactive approach. xqbhyrx • Fluency in English; additional languages are a plus.

Requisitos principales • equity plan • private health insurance • monthly Glovo credit • discounts on transportation, food, and kindergarten • discounted gym memberships • extra time off and flexible remote/working locations