Marketing & Communications Manager (India)

Company: Upila Digital – Performance Marketing Agency (Cochin and Dubai)

Reports to: Founder

Location: Cochin (hybrid)

Employment type: Full-time

Compensation: ₹55,000–₹70,000 per month (₹6.5–8.5 lakh per year).

The Marketing & Communications Manager owns Upila's own marketing. This is a dedicated in-house marketing hire, responsible for how Upila markets and presents itself across its owned channels. The role is not a client-delivery or content-as-a-service role, and it is not a strategy only role.

It is a hands-on execution role reporting directly to the Founder. Core work includes managing Upila's content calendar, ghost-writing for the Founder, running the company's social and blog channels, and producing case studies.

• Plan, write, edit, schedule, and publish content across owned channels.
• Ghost-write posts and articles for the Founder in the Founder's voice.
• Manage the company’s presence on LinkedIn, YouTube, the blog, and Instagram at a consistent cadence.
• Produce case studies based on client work.
• Brief and coordinate the in-house content, design, and video editing teams, and engage external resources where required.

Note: This role does not involve video editing or graphic design production. Those functions are handled by dedicated in-house teams.

• 2–4 years of hands-on experience in marketing, content, or communications, in-house or agency-side.
• Demonstrated experience owning and running a content calendar.
• Strong written English across formats (social posts, case studies, blog articles, platform-specific copy).
• Demonstrated ghost-writing or executive-voice writing ability (samples required).
• Working knowledge of LinkedIn, YouTube, and Instagram as growth channels.
• Ability to brief and coordinate designers and video editors.
• Ability to manage deadlines independently.

• Experience in a digital marketing agency.
• Video scripting and visual concept development for production teams.
• Knowledge of SEO fundamentals.