Dir., Marketing

Job Overview

The 1:1 Practice job family encompasses targeted marketing campaign execution from planning, through execution, to performance tracking. These roles partner with internal business units/channels and Marketing experts across the organization to create and execute world‑class marketing strategies, plans, and campaigns that drive shareholder value and increase customer loyalty. As key business partners, 1:1 marketers act as consultants on all aspects of 1:1 marketing, influencing the marketing strategy and ensuring that marketing programs are delivered flawlessly, leveraging data and insights for the best customer experience.

Roles in this job family include a range of capabilities for developing, executing, and managing communications across Marketing, in support of business objectives and in alignment with the TD brand.

Job Details

• Location: Toronto, Ontario, Canada
• Hours: 37.5 hours per week
• Sector: Marketing
• Compensation: $96,900 - $136,800 CAD

Key Practice Areas

• Creating consumer insights, monitoring trends, building marketing plans, developing/executing integrated marketing campaigns, campaign management, agency collaboration, managing the marketing budget, measuring and optimizing results

Marketing Tactics and Channels

• Email, Direct Mail, Advice Prompts (EasyWeb/Mobile/Branch/Phone), Statement Messages/Inserts, OBTM, Leads, IVR. Practitioners utilize owned channels within branch, contact centre, ATM, mobile, public and secure sites as well as paid channels.

Job Description

Reporting to the Senior Group Marketing Manager, 1:1 Practice, this role is dedicated to supporting Credit Cards 1:1 marketing programs and campaigns. The successful candidate will lead the strategy, design, execution, optimization, and evolution of personalized 1:1 marketing campaigns, customer journeys, and programs that drive measurable business results while delivering exceptional customer experiences and supporting business strategies.

Responsibilities

Customer Responsibilities

• Lead the strategy, design, execution, and optimization of complex 1:1 marketing programs, campaigns, and customer journeys that drive business and customer outcomes.
• Partner with Marketing Planning, Delivery, Channel, Analytics, Technology, and Vendor teams in the development and execution of best‑in‑class 1:1 marketing strategies and programs.
• Participate in quarterly and annual planning activities, providing 1:1 marketing expertise, recommendations, and insights to support business objectives.
• Leverage customer insights, behavioural data, campaign performance results, and market trends to identify opportunities for optimization, personalization, and improved business outcomes.
• Understand the role of different 1:1 channels, personalization capabilities, audience strategies, and testing approaches and use this expertise to influence program design and marketing strategy.
• Lead the flawless execution of programs and tactical plans, partnering with internal and vendor stakeholders while driving go/no‑go decision making, execution readiness, and issue resolution.
• Utilize marketing technology and customer engagement platforms to execute, measure, optimize, and evolve 1:1 marketing campaigns and customer journeys.
• Work with Marketing Planning, business, analytics, channel, and delivery partners to develop data‑driven marketing strategies, testing plans, and optimization opportunities.
• Evaluate program effectiveness through ongoing measurement, analysis, and post‑implementation reviews, developing recommendations and incorporating learnings into future initiatives.
• Influence stakeholders and navigate complex challenges by proactively identifying risks, dependencies, opportunities, and solutions.
• Ensure ongoing communication and alignment with stakeholders regarding progress, results, risks, and key decisions.
• Adhere to approved marketing processes and procedures to manage projects effectively and deliver against business objectives.
• Maintain appropriate project documentation, records, and status reporting to support governance and decision making.

Shareholder Responsibilities

• Prioritize and manage workload to meet business objectives, service level requirements, and operational commitments.
• Ensure programs, policies, and practices are effectively managed, aligned with business priorities, and compliant with internal and external requirements.
• Lead analysis of campaign, program, and business performance to identify trends, generate strategic insights, and develop recommendations that improve business outcomes.
• Monitor operational effectiveness and identify opportunities to improve efficiency, scalability, and overall marketing performance.
• Lead continuous improvement initiatives that enhance campaign effectiveness, customer experience, and operational excellence.
• Adhere to enterprise frameworks, methodologies, and governance practices applicable to the business area.
• Protect the interests of the organization by identifying and managing risks and ensuring the prompt resolution of escalated or high‑risk issues.
• Maintain a culture of risk management and control supported by effective processes and aligned with risk appetite.
• Lead or facilitate remediation activities related to performance, governance, risk, or control issues.
• Act as a subject matter expert on complex initiatives, providing thought leadership, strategic guidance, and risk considerations to business partners and stakeholders.
• Influence and align cross‑functional stakeholders on complex initiatives, balancing customer experience, business objectives, operational requirements, and risk considerations.
• Actively manage relationships across business lines, corporate functions, and control partners to ensure successful business outcomes and alignment with enterprise objectives.
• Keep abreast of emerging industry trends, marketing technologies, customer engagement practices, and regulatory requirements, assessing potential impacts and opportunities.
• Help shape the evolution of 1:1 marketing capabilities, including personalization, customer journey management, testing practices, measurement frameworks, and marketing technology adoption.

Team Responsibilities

• Participate fully as a member of the team, supporting a positive work environment that promotes service excellence, collaboration, innovation, and continuous improvement.
• Serve as a senior subject matter expert in 1:1 marketing, providing guidance and best practices on campaign strategy, audience targeting, personalization, testing approaches, customer journeys, and marketing effectiveness.
• Provide thought leadership and industry knowledge, actively sharing expertise and best practices across the team, business unit, and broader marketing organization.
• Keep current on emerging trends, developments, marketing technologies, and industry best practices while continuously expanding business and professional knowledge.
• Participate in personal performance management and development activities, including coaching, mentorship, and ongoing skills development.
• Keep stakeholders informed of project status, progress, risks, key decisions, and other relevant information related to day‑to‑day activities.
• Contribute to the development of team skills and capabilities through mentorship, coaching, knowledge sharing, and promotion of best practices.
• Lead and influence cross‑functional working teams and build strong relationships with internal and external business partners to successfully deliver complex initiatives and achieve shared business outcomes.
• Foster a culture of continuous learning, innovation, inclusion, and knowledge sharing by introducing new ideas, emerging trends, and best practices.
• Contribute to a fair, positive, and equitable environment that supports a diverse workforce.

Job Requirements

• Undergraduate degree or relevant professional certifications, designations, or equivalent required.
• 5+ years of progressive experience in marketing, direct marketing, customer journey management, CRM, campaign management, or related disciplines.
• Self‑motivated with strong organizational, communication, stakeholder management, and consulting skills, with the ability to manage multiple priorities in a complex and fast‑paced environment.
• Strong knowledge of marketing principles and disciplines, strategy development, customer engagement, consulting practices, and the lines of business and customer segments supported.
• Demonstrated experience developing and leading data‑driven, customer‑centric marketing programs across multiple channels.
• Proven ability to leverage customer insights, analytics, testing strategies, and campaign performance results to influence recommendations and improve business outcomes.
• Experience leading complex cross‑functional initiatives and influencing decisions across a matrixed organization.
• Strong understanding of marketing technology platforms, customer engagement solutions, personalization capabilities, and campaign execution processes.
• Strong strategic thinking, analytical, problem‑solving, communication, and project management skills, with the ability to translate insights into actionable business recommendations.
• Proficiency with Microsoft Office applications, including Excel, PowerPoint, Word, and Teams.

Equal Employment Opportunity Statement

TD Financial Group is an equal‑opportunity employer and a gender‑neutral employer. We do not discriminate against any person on the basis of race, colour, religion, sex, gender identification, sexual orientation, age, status, or any other protected characteristic in recruitment, compensation, training, benefits, or any other aspect of employment.

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