B2B Marketing & Sales Enablement Manager (Zendit)

Zendit is IDT’s B2B digital payments API platform — enabling mobile top-ups, eSIMs, digital gift cards, and payment services for developers and enterprises worldwide. The product is live, the customer base is growing, and we are now investing in the marketing engine that turns pipeline into revenue.

We are looking for a hands‑on B2B Marketing & Sales Enablement Manager who owns the full funnel: attracting qualified traffic, converting it into MQLs, nurturing those leads through the CRM, and arming the sales team with the materials they need to close. You will also steward the Zendit brand, maintain our digital presence, and represent the company at industry events.

This role reports directly to the President of Zendit and works in close collaboration with Sales and Product teams.

Responsibilities

Demand Gen & Lead Management: Drive traffic across organic, paid (LinkedIn/Google), and AI search (GEO) channels, targeting fintech developers and enterprise buyers

Own the full HubSpot inbound funnel: landing pages, MQL/SQL handoffs, behavioral lead scoring, and segmented nurture sequences

Maintain CRM hygiene and report weekly on CAC, MQL volume, conversion rates, and pipeline contribution

Sales Enablement & Launches: Create and maintain high-impact sales collateral (pitch decks, battle cards, one-pagers) and keep website content aligned with the product roadmap; lead end‑to‑end product launch campaigns, developing messaging and delivering assets across web, email, and sales channels

Website & Brand Awareness: Own zendit.io—drive SEO/GEO optimization, CRO, and developer documentation updates based on site analytics (GA/Search Console)

Build brand recognition in the digital payments space through thought leadership (blogs, whitepapers, PR) and active management of LinkedIn and developer communities

Trade Events: Manage end‑to‑end event logistics (e.g., Money 20/20, MWC), including booth planning, attendee targeting, and post‑event lead follow‑up; equip sales with strategic pre‑ and post‑event briefs

Requirements Experience & Knowledge

5+ years in B2B marketing, ideally in SaaS, fintech, payments, or an API‑first product

Demonstrated experience running demand‑generation campaigns with measurable ROI

Familiarity with the B2B buyer journey: awareness -> MQL -> SQL -> close -> expansion

Experience marketing to technical or developer audiences is a strong plus

English proficiency - C1

Tools & Tech

Automation: HubSpot expert (workflows, sequences, dashboards)

Acquisition: LinkedIn/Google Ads, SEO, and Generative Engine Optimization (GEO)

Productivity: Advanced Excel/Sheets (pivot tables, VLOOKUP) and Slides; Canva for quick, on-brand designs

Skills

Copywriting: Concise, compelling writing across emails, web, and collateral

Collaboration: Works seamlessly with Sales, Product, and Engineering

Execution: Strong project management and a highly data-driven mindset (KPI tracking and leadership reporting)

We offer you

Remote B2B or on‑site employment (Belarus-Moldova) work opportunity!

Stable job with long‑term growth perspective

Competitive salary with annual performance review

Really good hardware

An exciting and challenging job with talented people around

Continuous learning and career growth opportunities

Compensation for professional training, seminars, and conferences

Referral program – get rewarded for helping us grow the team with talented people

Company‑supported English classes to enhance your professional growth

More perks for the Minsk and Chisinau office employees

Zendit is the developer‑first B2B payments API from IDT Corporation — enabling seamless mobile top‑ups, eSIMs, digital gift cards, and payment services in 150+ markets. Built on IDT’s 30+ years of global payments infrastructure, Zendit gives businesses and developers a single integration to deliver digital value worldwide.

IDT Corporation (NYSE: IDT) employs over 1,800 people across 20+ countries with revenues exceeding $1.5 billion. Our flagship brand Boss Revolution, net2phone, National Retail Solutions, and IDT Express all support IDT’s mission of enabling people to keep in touch and share resources across the globe.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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